{"product_id":"eae-cosmeticos-lissever-white-treatment","title":"Eaê Cosméticos Ativo LissEver White – Formaldehyde-Free Intelligent Smoothing Treatment – 16.90 oz (500ml)","description":"\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cp\u003eExperience the pinnacle of professional hair realignment with \u003cstrong\u003eAtivo LissEver White by Eaê Cosméticos\u003c\/strong\u003e. This advanced, formaldehyde-free formula is an intelligent thermal straightening treatment designed to deliver a long-lasting, high-definition straight effect while drastically reducing volume and frizz. Specially engineered with low-molecular-weight active ingredients, it penetrates deeply into the capillary cortex to repair fragile areas, restructure the hair fiber, and retexturize strands from the inside out.\u003c\/p\u003e\n\u003cp\u003eEnriched with Hydrolyzed Keratin, nourishing Vegetable Oils, and Hyaluronic Acid, Ativo LissEver White provides deep hydration, antioxidant protection, and an extraordinary mirror-like shine. Highly compatible with previous chemical treatments, this formula is particularly ideal for blonde, colored, and bleached hair, ensuring a safe, flawless, and deeply nourished finish without the use of formaldehyde.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003ch3\u003e\u003cspan class=\"font-semibold\"\u003eKey Features \u0026amp; Benefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cul class=\"ml-1 list-outside list-disc\"\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eFormaldehyde-Free Realignment\u003c\/strong\u003e:\u003c\/span\u003e Promotes a highly effective, long-lasting straight effect without harsh chemicals, ensuring a safe application for both professionals and clients.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eIntelligent Volume \u0026amp; Frizz Reduction\u003c\/strong\u003e:\u003c\/span\u003e Retexturizes the hair fiber to eliminate stubborn frizz, tame rebellious strands, and dramatically reduce unwanted volume.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eAdvanced Cortex Reconstruction\u003c\/strong\u003e:\u003c\/span\u003e Infuses essential keratin and amino acids to repair fragile, porous, or chemically damaged areas from the inside out.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eDeep Lipid Nutrition\u003c\/strong\u003e:\u003c\/span\u003e Enriched with premium vegetable oils that replenish vital lipids, restoring extreme softness, elasticity, and combability.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eHigh-Performance Acid Balance\u003c\/strong\u003e:\u003c\/span\u003e Formulated with Hyaluronic Acid to regulate moisture levels within the hair shaft, sealing the cuticles for a smooth, reflective surface.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eAntioxidant \u0026amp; Color Protection\u003c\/strong\u003e:\u003c\/span\u003e Shields the hair fiber against environmental damage and thermal stress, preventing color fading and maintaining vibrant tones.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eUniversal Chemical Compatibility\u003c\/strong\u003e:\u003c\/span\u003e Safe for all hair types and compatible with previous chemical processes, excluding lead-based treatments.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003ch3\u003e\u003cspan class=\"font-semibold\"\u003eIngredients Highlights\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cul class=\"ml-1 list-outside list-disc\"\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e:\u003c\/span\u003e A premium humectant that attracts and locks moisture deep within the hair fiber, preventing dryness and maintaining structural elasticity.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eHydrolyzed Keratin\u003c\/strong\u003e:\u003c\/span\u003e High-affinity protein that reconstructs the damaged hair cortex, reinforcing overall strand strength and reducing breakage.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eNourishing Vegetable Oils\u003c\/strong\u003e:\u003c\/span\u003e Rich source of essential fatty acids and lipids that deeply condition, tame frizz, and impart an extraordinary mirror-like shine.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eAcid Complex\u003c\/strong\u003e:\u003c\/span\u003e An intelligent blend of organic acids that gently realigns the disulfide bonds of the hair, delivering a smooth, straight finish without damage.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eAntioxidant Agents\u003c\/strong\u003e:\u003c\/span\u003e Active compounds that protect the hair structure from free radicals, heat styling tools, and environmental degradation.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003ch4\u003e\u003cspan class=\"font-semibold\"\u003eAllergen Warnings \/ Cautions\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cp\u003eFor external use only. Store in a cool, dry place away from direct sunlight and heat. Keep out of reach of children and domestic pets. In case of skin or scalp irritation, discontinue use immediately and seek medical advice. Avoid contact with eyes and mucous membranes. If contact occurs, rinse thoroughly with water. Do not use on hair treated with lead-based chemicals. Always perform a strand test before full application to determine hair resistance and appropriate flat iron temperature.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEaê Cosméticos\u003c\/strong\u003e, also known internationally as \u003cstrong\u003eEaê Brazil\u003c\/strong\u003e, is a Brazilian beauty brand recognized for combining \u003cstrong\u003esalon-grade\u003c\/strong\u003e performance with accessible daily care. Designed for both professional hairstylists and beauty enthusiasts, the brand offers advanced hair treatment solutions inspired by Brazil’s strong salon culture and innovative cosmetic technology.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cdiv class=\"mx-auto mt-3 mb-2 w-full max-w-3xl\"\u003e\n\u003ch3 class=\"text-xl font-semibold\"\u003eFAQ\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eHow does Ativo LissEver White straighten hair without formaldehyde?\u003c\/span\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe formula utilizes an advanced organic acid complex combined with thermal activation. When heated with a flat iron, these acids temporarily and safely realign the hydrogen and disulfide bonds within the hair structure, sealing the cuticle in a straight, smooth position without releasing toxic fumes or damaging the hair fiber.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eIs this treatment safe for blonde, bleached, or highly sensitized hair?\u003c\/span\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. Unlike traditional harsh straighteners, Ativo LissEver White is enriched with Hyaluronic Acid and Keratin to reconstruct fragile strands during the process. It is highly recommended for blonde and color-treated hair as it contains protective active ingredients that minimize color fading and prevent yellowing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eCan I apply Ativo LissEver White over previous chemical straightening or coloring?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAbsolutely. This intelligent treatment is fully compatible with almost all previous chemical processes, including guanidine, ammonia thioglycolate, sodium hydroxide, and permanent colorations. The only exception is hair previously treated with metallic dyes or lead-based compounds.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eWhy must I leave 50% of the product in the hair during the rinse step?\u003c\/span\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLeaving approximately 50% of the product on the hair provides the necessary active ingredients and thermal protection required during the blow-drying and flat-ironing stages. This residual layer ensures the organic acids can fully realign the fiber under heat while protecting the outer cuticle from thermal damage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eWhat temperature should I use on the flat iron for best results?\u003c\/span\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe flat iron temperature must be tailored to the hair's health. For healthy, thick, or resistant hair, use temperatures between \u003ccode class=\"rounded-md bg-zinc-100 px-1 py-0.5 font-mono text-sm dark:bg-zinc-800\"\u003e392°F (200°C)\u003c\/code\u003e and \u003ccode class=\"rounded-md bg-zinc-100 px-1 py-0.5 font-mono text-sm dark:bg-zinc-800\"\u003e450°F (230°C)\u003c\/code\u003e. For fine, blonde, bleached, or fragile hair, lower the temperature to \u003ccode class=\"rounded-md bg-zinc-100 px-1 py-0.5 font-mono text-sm dark:bg-zinc-800\"\u003e350°F (180°C)\u003c\/code\u003e to \u003ccode class=\"rounded-md bg-zinc-100 px-1 py-0.5 font-mono text-sm dark:bg-zinc-800\"\u003e375°F (190°C)\u003c\/code\u003e and slide the iron slowly in very thin sections.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cp\u003eTo achieve the best results with your new booster system, explore our complete \u003ca class=\"text-ds-text-chat-link hover:text-ds-text-chat-link-hover break-all hover:underline\" rel=\"noreferrer\" href=\"https:\/\/mkpbr.com\/collections\/eae-cosmeticos\" target=\"_blank\"\u003eEaê Cosméticos\u003c\/a\u003e collection to find the perfect professional shampoo and treatment masks.\u003c\/p\u003e\n\u003ch3\u003eEmbrace the ultimate standard in formaldehyde-free hair realignment and unlock a flawless, mirror-like straightness that lasts — secure your Eaê Cosméticos Ativo LissEver White today and elevate your salon-grade results.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cdiv class=\"mx-auto mt-3 mb-2 w-full max-w-3xl\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cdiv class=\"mx-auto mt-3 mb-2 w-full max-w-3xl\"\u003e\n\u003ch3 class=\"text-xl font-semibold\"\u003eLegal Disclaimer\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cp\u003e⚠️ The product label may contain additional or different information than stated on the website. Always read labels, warnings, and usage instructions before using or consuming.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cp\u003ePackaging Note: This product features new updated packaging, but depending on stock availability, you may receive the previous version. The formula may vary and quality remain the same.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Eaê Cosméticos","offers":[{"title":"Default Title","offer_id":53087371952444,"sku":"MKPBR2024-2961","price":580.0,"currency_code":"SAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0090\/2840\/3278\/files\/eae-cosmeticos-ativo-lissever-white-500ml-front-bottle-buy-now-at-mkpbr-com-worldwide-shipping.webp?v=1779893123","url":"https:\/\/mkpbr.com\/en-sa\/products\/eae-cosmeticos-lissever-white-treatment","provider":"MKPBR - Shine Like a Brazilian","version":"1.0","type":"link"}