{"product_id":"groove-professional-bioplastia-organica","title":"Groove Professional Bioplastia Orgânica 33.81 oz (1 L) – Formaldehyde-Free Organic Hair Straightening Treatment","description":"\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cp\u003eBorn in Sao Paulo and trusted by salons across more than six countries, \u003cstrong\u003eGroove Professional Bioplastia Orgânica\u003c\/strong\u003e is a new standard in formaldehyde-free hair care. This 33.81 oz (1 L) professional formula delivers deep fiber reconstruction while softly realigning the hair shaft, resulting in smooth, frizz-free strands with natural movement and mirror-like shine. The exclusive organic acid complex penetrates directly into the hair cortex, restoring essential nutrients without the harsh fumes, burning sensations, or respiratory irritation associated with traditional straighteners. Compatible with all existing hair chemicals -- including color, bleach, and previous straightening treatments -- this treatment is a versatile addition to any salon or home care routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003ch3\u003e\u003cspan class=\"font-semibold\"\u003eKey Features and Benefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cul class=\"ml-1 list-outside list-disc\"\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eFormaldehyde-Free Formula\u003c\/strong\u003e:\u003c\/span\u003e Zero formaldehyde, derivatives, glutaraldehyde, or glyoxylic acid. Safe for both client and professional during application.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eDeep Fiber Reconstruction\u003c\/strong\u003e:\u003c\/span\u003e The exclusive organic acid complex penetrates into the hair cortex, restoring essential proteins and amino acids that rebuild the strand from within.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eNatural Realignment\u003c\/strong\u003e:\u003c\/span\u003e Gently rearranges disulfide bonds to achieve up to 100% frizz reduction and smooth alignment while preserving the hair's natural bounce and movement.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eNo Burning or Odor\u003c\/strong\u003e:\u003c\/span\u003e Free of the irritating compounds found in conventional straighteners. No stinging eyes, no strong chemical smell, and no scalp discomfort.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eUniversal Chemical Compatibility\u003c\/strong\u003e:\u003c\/span\u003e Works seamlessly over color-treated, bleached, highlighted, or previously straightened hair without interference.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eLong-Lasting Results\u003c\/strong\u003e:\u003c\/span\u003e The smoothing effect typically lasts 3 to 6 months with proper maintenance and complementary Groove Professional products.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eProfessional 1 L Format\u003c\/strong\u003e:\u003c\/span\u003e The 33.81 oz (1 L) size delivers multiple applications, ideal for salon professionals and frequent home users.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003ch3\u003e\u003cspan class=\"font-semibold\"\u003eIngredients Highlights\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cul class=\"ml-1 list-outside list-disc\"\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eOrganic Acid Complex\u003c\/strong\u003e:\u003c\/span\u003e A blend of fruit-derived acids that gently rearrange disulfide bonds within the hair fiber, promoting realignment without aldehydes.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eHydrolyzed Proteins (Wheat, Soy, Keratin)\u003c\/strong\u003e:\u003c\/span\u003e Low-molecular-weight proteins that penetrate the cuticle to reinforce the cortex, reducing porosity and restoring tensile strength.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eAmino Acid Blend (Cysteine, Arginine, Glutamic Acid)\u003c\/strong\u003e:\u003c\/span\u003e Building blocks that replenish the hair's natural protein structure, improving elasticity and moisture retention.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003ePanthenol (Vitamin B5)\u003c\/strong\u003e:\u003c\/span\u003e A humectant that attracts moisture into the hair shaft, providing lasting hydration and enhancing natural shine.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eOrganic Plant Extracts\u003c\/strong\u003e:\u003c\/span\u003e Calming and nourishing botanicals that soothe the scalp and contribute to overall hair health.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003ch4\u003e\u003cspan class=\"font-semibold\"\u003eCautions and Warnings\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cp\u003eFor external and professional use only. Avoid contact with eyes. If contact occurs, rinse immediately with plenty of water. Keep out of reach of children. Not recommended for use on pregnant or lactating women. Always perform a strand test and a patch test 48 hours before full application, especially on chemically treated, bleached, or damaged hair. Use heat protection during flat ironing. Store in a cool, dry place away from direct sunlight.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGroove Professional\u003c\/strong\u003e is a 100% Brazilian cosmetics brand born in São Paulo, purpose-built for those who demand \u003cstrong\u003esalon-level \u003c\/strong\u003eresults without compromise. Trusted by professionals and home-care users across more than six countries, the brand has built its reputation on one breakthrough innovation: the \u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eOrganic Bioplasty\u003c\/span\u003e\u003c\/strong\u003e — the most advanced formaldehyde-free hair straightening and realignment treatment available today.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003ch3\u003e\u003cspan class=\"font-semibold\"\u003eFAQ\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eDoes this product contain formaldehyde?\u003c\/span\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. Groove Professional Organic Bioplasty is completely free of formaldehyde, formaldehyde derivatives, glutaraldehyde, and glyoxylic acid. The formula uses a proprietary organic acid complex to achieve safe, effective hair realignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eHow long do the results last?\u003c\/span\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWith proper care and using complementary Groove Professional products, the smoothing and alignment effects typically last between 3 and 6 months, depending on hair type, porosity, and maintenance routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eCan I use this treatment on color-treated or bleached hair?\u003c\/span\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. The formula is compatible with all hair chemicals, including color, bleach, highlights, and previous straightening treatments. A strand test is recommended before full application.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eIs this product safe for home use?\u003c\/span\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, as long as the usage instructions are followed carefully. For best results, application by a trained professional is recommended. The product does not emit harsh fumes, making it more suitable for home environments than traditional formaldehyde-based straighteners.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eHow is MKPBR Wellness different from other sellers?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMKPBR Wellness is the official worldwide distributor of Groove Professional, guaranteeing 100% authentic products sourced directly from the manufacturer in Brazil, with global shipping and dedicated customer support.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cp\u003eExplore the complete \u003ca href=\"https:\/\/mkpbr.com\/collections\/groove-professional\" target=\"_blank\"\u003eGroove Professional Collection\u003c\/a\u003e to find complementary products that extend the life and performance of your Organic Bioplasty treatment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003ch3\u003eDiscover the full Groove Professional and bring the best of Brazilian hair technology to your salon or home care routine. \u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003ch4\u003e\u003cspan class=\"font-semibold\"\u003eLegal Disclaimer\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cp\u003e⚠️ The product label may contain additional or different information than stated on the website. Always read labels, warnings, and usage instructions before using or consuming.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"whitespace-normal size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cp\u003ePackaging Note: This product features new updated packaging, but depending on stock availability, you may receive the previous version. The formula may vary and quality remain the same.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Groove Professional","offers":[{"title":"Default Title","offer_id":53058979692860,"sku":"MKPBR2024-2874","price":274.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0090\/2840\/3278\/files\/groove-professional-organic-bioplasty-33-81-oz-front-packaging-buy-now-at-mkpbr-com-worldwide-shipping.webp?v=1778776762","url":"https:\/\/mkpbr.com\/en-nz\/products\/groove-professional-bioplastia-organica","provider":"MKPBR - Shine Like a Brazilian","version":"1.0","type":"link"}