{"product_id":"gold-spell-everk-alisei-progressive-smoothing-treatment-500ml","title":"Gold Spell Everk Alisei Progressive Smoothing Treatment – Korean Yejin Fusion Technology, Formaldehyde-Free Mirror Shine \u0026 Frizz Control – 16.9 fl oz (500 ml)","description":"\u003cp\u003e\u003cstrong\u003eGold Spell Everk Alisei Progressive Smoothing Treatment – 16.9 fl oz (500 ml)\u003c\/strong\u003e is the newest generation of Brazilian progressive smoothing, built around \u003cstrong\u003eYejin Fusion®\u003c\/strong\u003e, a technology inspired by Korean cosmetic science. Instead of the harsh, eye-watering rituals people still associate with salon straightening, this soft-pink bottle delivers alignment, movement and a genuine glass-like finish — with \u003cstrong\u003eno added formaldehyde\u003c\/strong\u003e and none of that sharp, unmistakable odour.\u003c\/p\u003e\n\u003cp\u003eThe formula pairs the \u003cstrong\u003eNANOCORTILINE®\u003c\/strong\u003e smoothing system with the \u003cstrong\u003eGlass Liss System®\u003c\/strong\u003e, and rounds it out with keratin amino acids, biocollagen, panthenol, botanical extracts and a blend of nourishing oils. The point is not just to straighten: the fibre is conditioned \u003cem\u003eduring\u003c\/em\u003e the process, so hair comes out looking uniform and feeling soft rather than stripped. Suitable for all hair types, for women and men, with results that typically last \u003cstrong\u003e60 to 90 days\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eMade in Brazil by Everk Cosméticos, part of the Gold Spell group, and shipped worldwide from MKPBR — the Brazilian beauty specialists who bring salon-grade formulas from São Paulo straight to your bathroom.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eYejin Fusion® Korean-inspired technology:\u003c\/strong\u003e the brand's proprietary system, combining smoothing performance with fibre care in a single application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlass Liss System® mirror finish:\u003c\/strong\u003e helps deliver intense luminosity, a soft touch and that sought-after glass-hair look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNANOCORTILINE® smoothing system:\u003c\/strong\u003e works with heat to help align the hair fibre and visibly reduce volume and frizz.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo added formaldehyde, no harsh odour:\u003c\/strong\u003e formulated without added formol, so the application is far more comfortable than traditional straightening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTreats while it smooths:\u003c\/strong\u003e keratin amino acids, biocollagen, panthenol, botanical extracts and nourishing oils help care for the strand throughout the process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural movement, not stiffness:\u003c\/strong\u003e gives an aligned, uniform finish without leaving hair looking heavy or rigid.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e60 to 90 days of results:\u003c\/strong\u003e with the right aftercare routine, the smooth finish can be maintained for even longer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGenerous professional size:\u003c\/strong\u003e 16.9 fl oz (500 ml), enough for multiple applications at home or in the salon. Dermatologically tested; for women and men.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWash the hair \u003cstrong\u003eone to two times with an anti-residue (clarifying) shampoo\u003c\/strong\u003e and towel-dry until roughly 80% dry.\u003c\/li\u003e\n\u003cli\u003eDivide the hair into even sections. Start the application \u003cstrong\u003eat the nape\u003c\/strong\u003e, keeping the product off the scalp, and spread it from mid-lengths to ends.\u003c\/li\u003e\n\u003cli\u003eLeave on for a \u003cstrong\u003eminimum of 30 minutes\u003c\/strong\u003e, adjusting to hair type and the result you are after.\u003c\/li\u003e\n\u003cli\u003eRinse out all the excess \u003cstrong\u003ewith water only\u003c\/strong\u003e — no shampoo at this stage.\u003c\/li\u003e\n\u003cli\u003eDry the hair completely, then flat-iron in \u003cstrong\u003ethin sections, 5 to 15 passes each\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eRecommended iron temperature is \u003cstrong\u003e200 °C to 230 °C (390 °F to 445 °F)\u003c\/strong\u003e, depending on how thick the hair is.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eExpert Tip:\u003c\/strong\u003e always do a strand test first, especially on coloured, bleached or previously chemically treated hair — and keep the room well ventilated while you work. Finer, fragile hair does better at the lower end of the temperature range with fewer passes; coarse, resistant hair needs the higher end. Follow up with a sulfate-free maintenance shampoo to stretch the result closer to the 90-day mark.\u003c\/p\u003e\n\n\u003ch3\u003eIngredients (Highlights)\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeratin amino acids\u003c\/strong\u003e — help replenish what the fibre loses through heat and chemical processes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBiocollagen\u003c\/strong\u003e — a conditioning agent that helps hair feel more elastic and less brittle to the touch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (pro-vitamin B5)\u003c\/strong\u003e — a classic humectant that helps hair hold moisture and look glossier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing oil blend\u003c\/strong\u003e — argan, macadamia, coconut, babassu, linseed, sunflower, soy, sweet almond and rosehip.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBotanical extracts\u003c\/strong\u003e — amaranth, rosemary, chamomile, lotus flower, Tahitian gardenia and \u003cem\u003ePorphyra umbilicalis\u003c\/em\u003e algae.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNANOCORTILINE® + Glass Liss System®\u003c\/strong\u003e — the brand's proprietary smoothing and shine complexes, activated by heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFull INCI:\u003c\/strong\u003e this is a newly launched formula and the complete INCI list is not yet published by the manufacturer. Please read the ingredient panel printed on the bottle before use — it is the authoritative source. If you have a known ingredient sensitivity, contact us before ordering and we will check the label for you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImportant:\u003c\/strong\u003e professional-use product. Not for use on children. Pregnant or breastfeeding women should not use this product. Always perform a sensitivity (patch) test and a strand test before a full application, wear gloves, avoid contact with the scalp and eyes, and work in a well-ventilated area.\u003c\/p\u003e\n\n\u003cp\u003eWelcome to the world of Everk Cosméticos. Part of the Gold Spell group in São Paulo, Everk was built on a simple idea: Brazilian women should not have to choose between a result that lasts and a formula that treats their hair kindly. The brand invests in technology first — Yejin Fusion®, NANOCORTILINE®, Glass Liss System® — and lets the results speak. Everk is cruelty-free and does not test on animals, and every formula is developed and manufactured in Brazil under ANVISA's regulatory framework.\u003c\/p\u003e\n\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Does this contain formaldehyde?\u003c\/strong\u003e\u003cbr\u003eA: No. The manufacturer states the formula is made without added formol, which is also why there is none of the strong, irritating odour associated with older straightening products. As with any smoothing service, work in a well-ventilated room.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: How long do the results last?\u003c\/strong\u003e\u003cbr\u003eA: Typically 60 to 90 days. Using a sulfate-free, salt-free maintenance shampoo and conditioner and avoiding excessive heat will help keep the finish looking smooth for longer.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Can I use it on coloured or bleached hair?\u003c\/strong\u003e\u003cbr\u003eA: The brand indicates it is compatible with coloured and bleached hair, but a strand test is mandatory before a full application so you can check how your hair reacts. If your hair is heavily processed, we strongly recommend having a professional apply it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Will it make my hair completely straight or just smoother?\u003c\/strong\u003e\u003cbr\u003eA: It is a progressive alignment treatment, not a permanent relaxer. Expect a sleek, aligned, frizz-free finish with natural movement — the more thoroughly you flat-iron each thin section, the straighter the result.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is 500 ml enough, and can I use it at home?\u003c\/strong\u003e\u003cbr\u003eA: 16.9 fl oz (500 ml) covers several applications for shoulder-length hair. It is labelled for professional use and can be applied at home if you follow the method carefully, wear gloves and do your tests first — but a salon application will always give the most even result.\u003c\/p\u003e\n\n\u003cp\u003eExplore the rest of the range in our \u003ca href=\"\/en-nz\/collections\/gold-spell-co\"\u003eGold Spell Co. collection\u003c\/a\u003e at MKPBR.\u003c\/p\u003e\n\n\u003ch3\u003eKorean technology, Brazilian hands — glass hair that actually lasts.\u003c\/h3\u003e\n\n\u003cdiv style=\"margin-top: 18px; background: #F6F7FB; border: 1px solid #E7E9F3; border-radius: 14px; padding: 12px; color: rgba(20,32,62,.74); font-size: 12.5px; line-height: 1.6; max-width: 100%; box-sizing: border-box; overflow: hidden;\"\u003e\n\u003cstrong style=\"color: #14203e;\"\u003eDisclaimer:\u003c\/strong\u003e For external use only. Patch test before use and discontinue use if irritation occurs. Individual results may vary. Product packaging may be labeled in Portuguese. Our Brazilian-brand products are sourced in Brazil and are regularized with ANVISA (Agência Nacional de Vigilância Sanitária), Brazil's national health authority, under the applicable regulatory framework for each product category. ANVISA regularization applies to the Brazilian market and is not equivalent to U.S. FDA approval. See our full \u003ca href=\"\/en-nz\/pages\/disclaimers\" style=\"color: rgba(20,32,62,.74); text-decoration: underline;\"\u003eDisclaimers \u0026amp; Important Information\u003c\/a\u003e.\u003c\/div\u003e","brand":"Gold Spell","offers":[{"title":"Default Title","offer_id":53960133574972,"sku":"MKPBR2024-4154","price":487.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0090\/2840\/3278\/files\/gold-spell-everk-alisei-progressive-smoothing-treatment-500ml-bottle-front-buy-now-at-mkpbr-com-worldwide-shipping.webp?v=1785780964","url":"https:\/\/mkpbr.com\/en-nz\/products\/gold-spell-everk-alisei-progressive-smoothing-treatment-500ml","provider":"MKPBR - Shine Like a Brazilian","version":"1.0","type":"link"}