{"product_id":"versatium-progressive-smoothing-cream-300ml","title":"Versatium Organic Progressive Smoothing Cream, Formaldehyde-Free Anti-Frizz Shine System 10.14 oz (300 ml)","description":"\u003cstyle\u003e\n  .mkpbr-adeus {\n    --mkpbr-orange: #ff6b4a;\n    --mkpbr-orange-dark: #e85a37;\n    --mkpbr-black: #111111;\n    --mkpbr-muted: #666666;\n    --mkpbr-soft: #faf9f7;\n    --mkpbr-line: #ececec;\n    --mkpbr-white: #ffffff;\n    color: var(--mkpbr-black);\n    font-family: inherit;\n    font-size: 16px;\n    line-height: 1.65;\n  }\n\n  .mkpbr-adeus *,\n  .mkpbr-adeus *::before,\n  .mkpbr-adeus *::after {\n    box-sizing: border-box;\n  }\n\n  .mkpbr-adeus h2,\n  .mkpbr-adeus h3,\n  .mkpbr-adeus p {\n    margin-top: 0;\n  }\n\n  .mkpbr-adeus h2 {\n    margin-bottom: 14px;\n    color: var(--mkpbr-black);\n    font-size: clamp(24px, 4vw, 34px);\n    line-height: 1.2;\n  }\n\n  .mkpbr-adeus h3 {\n    margin-bottom: 8px;\n    color: var(--mkpbr-black);\n    font-size: 18px;\n    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color: var(--mkpbr-muted);\n  }\n\n  .mkpbr-adeus__steps {\n    display: grid;\n    grid-template-columns: repeat(3, minmax(0, 1fr));\n    gap: 14px;\n    margin: 0;\n    padding: 0;\n    list-style: none;\n    counter-reset: adeus-step;\n  }\n\n  .mkpbr-adeus__steps li {\n    position: relative;\n    padding: 54px 18px 18px;\n    border-radius: 14px;\n    background: var(--mkpbr-soft);\n    counter-increment: adeus-step;\n  }\n\n  .mkpbr-adeus__steps li::before {\n    position: absolute;\n    top: 16px;\n    left: 18px;\n    display: grid;\n    width: 28px;\n    height: 28px;\n    place-items: center;\n    border-radius: 50%;\n    background: var(--mkpbr-orange);\n    color: var(--mkpbr-white);\n    content: counter(adeus-step);\n    font-size: 14px;\n    font-weight: 700;\n  }\n\n  .mkpbr-adeus__steps strong {\n    display: block;\n    margin-bottom: 5px;\n  }\n\n  .mkpbr-adeus__tags {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 9px;\n    margin: 16px 0;\n  }\n\n  .mkpbr-adeus__tag {\n    padding: 7px 12px;\n    border: 1px solid var(--mkpbr-line);\n    border-radius: 999px;\n    background: var(--mkpbr-soft);\n    font-size: 14px;\n  }\n\n  .mkpbr-adeus__notice {\n    margin-top: 18px;\n    padding: 16px 18px;\n    border-radius: 12px;\n    background: #fff2ee;\n    color: #552217;\n  }\n\n  .mkpbr-adeus__details {\n    border-top: 1px solid var(--mkpbr-line);\n  }\n\n  .mkpbr-adeus__details details {\n    border-bottom: 1px solid var(--mkpbr-line);\n  }\n\n  .mkpbr-adeus__details summary {\n    position: relative;\n    padding: 18px 42px 18px 0;\n    cursor: pointer;\n    color: var(--mkpbr-black);\n    font-weight: 700;\n    list-style: none;\n  }\n\n  .mkpbr-adeus__details summary::-webkit-details-marker {\n    display: none;\n  }\n\n  .mkpbr-adeus__details summary::after {\n    position: absolute;\n    top: 50%;\n    right: 4px;\n    color: var(--mkpbr-orange);\n    content: \"+\";\n    font-size: 24px;\n    font-weight: 500;\n    transform: translateY(-50%);\n  }\n\n  .mkpbr-adeus__details details[open] summary::after {\n    content: \"\\2212\";\n  }\n\n  .mkpbr-adeus__details-body {\n    padding: 0 36px 18px 0;\n    color: var(--mkpbr-muted);\n  }\n\n  .mkpbr-adeus__details-body p:last-child {\n    margin-bottom: 0;\n  }\n\n  .mkpbr-adeus__disclaimer {\n    margin-top: 28px;\n    padding: 18px;\n    border: 1px solid var(--mkpbr-line);\n    border-radius: 12px;\n    color: var(--mkpbr-muted);\n    font-size: 13px;\n  }\n\n  @media (max-width: 749px) {\n    .mkpbr-adeus__grid,\n    .mkpbr-adeus__steps {\n      grid-template-columns: 1fr;\n    }\n\n    .mkpbr-adeus__section {\n      padding: 28px 0;\n    }\n  }\n\u003c\/style\u003e\n\u003cdiv class=\"mkpbr-adeus\"\u003e\n\u003csection class=\"mkpbr-adeus__intro\"\u003e\n\u003ch2\u003eVersatium Organic Progressive\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eVersatium Organic Progressive\u003c\/strong\u003e is a Brazilian salon-grade smoothing cream designed for a refined, modern “glass hair” look—supporting straighter alignment, frizz control, and a luminous finish with a formaldehyde-free formula. The experience is created to feel more comfortable during application, with no strong odor profile commonly associated with traditional straighteners and reduced irritation perception when used correctly. Ideal for professionals and experienced users, it helps leave hair looking sleek, glossy, and naturally fluid rather than stiff.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eWhy you’ll love it\u003c\/h2\u003e\n\n\u003cdiv class=\"mkpbr-adeus__grid\"\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eFormaldehyde-free smoothing system\u003c\/h3\u003e\n\u003cp\u003eDesigned for professional thermal alignment without formaldehyde in the formula.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eAnti-frizz + volume control\u003c\/h3\u003e\n\u003cp\u003eHelps reduce puffiness and maintain a smoother look in humidity-prone routines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eMirror-like shine effect\u003c\/h3\u003e\n\u003cp\u003eHelps enhance light reflection for a polished, salon-finish appearance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eTone-conscious performance (Violet 43)\u003c\/h3\u003e\n\u003cp\u003eFormulated with a violet pigment that may help reduce unwanted warmth on highlighted hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eColor-compatibility support\u003c\/h3\u003e\n\u003cp\u003eDesigned to be compatible with coloring and other chemical services; a strand test is still recommended.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eProfessional yield\u003c\/h3\u003e\n\u003cp\u003eDepending on length and density, this size may provide approximately 8–15 applications.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__card\"\u003e\n\u003ch3\u003eWear time (routine-dependent)\u003c\/h3\u003e\n\u003cp\u003eResults may last around 3–4 months depending on regrowth, hair porosity, and maintenance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eProduct highlights\u003c\/h2\u003e\n\u003cdiv class=\"mkpbr-adeus__tags\"\u003e\n\u003cspan class=\"mkpbr-adeus__tag\"\u003eOrganic citric acid blends (acid base)\u003c\/span\u003e \u003cspan class=\"mkpbr-adeus__tag\"\u003eAmino acid blend\u003c\/span\u003e \u003cspan class=\"mkpbr-adeus__tag\"\u003eBiotin\u003c\/span\u003e \u003cspan class=\"mkpbr-adeus__tag\"\u003eCoconut oil\u003c\/span\u003e \u003cspan class=\"mkpbr-adeus__tag\"\u003eMacadamia oil\u003c\/span\u003e \u003cspan class=\"mkpbr-adeus__tag\"\u003eConditioning silicones and smoothing polymers\u003c\/span\u003e \u003cspan class=\"mkpbr-adeus__tag\"\u003eViolet pigment (Violet 43)\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mkpbr-adeus__notice\"\u003e\n\u003cstrong\u003eAllergen warnings \/ cautions:\u003c\/strong\u003e External use only. Avoid contact with eyes; rinse thoroughly with water if contact occurs. Perform a strand test before full application, especially on bleached, fragile, or highly porous hair. Keep out of reach of children. Store in a cool, dry, ventilated place. Use heat tools responsibly; excessive heat can cause damage even with conditioning formulas. Versatium is a Brazilian haircare brand focused on professional smoothing results without formaldehyde, created for stylists and clients who want straighter, more aligned hair with a polished finish. Known for its organic , comfort-first approach to thermal alignment, Versatium has built a strong reputation for delivering a sleek look while prioritizing a more pleasant application experience than traditional straightening systems.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mkpbr-adeus__section\"\u003e\n\u003ch2 class=\"mkpbr-adeus__section-title\"\u003eProduct information\u003c\/h2\u003e\n\u003cdiv class=\"mkpbr-adeus__details\"\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs Versatium truly formaldehyde-free?\u003c\/summary\u003e\n\u003cdiv class=\"mkpbr-adeus__details-body\"\u003e\n\u003cp\u003eVersatium is described as free of formaldehyde in its formula, designed to offer a more comfortable smoothing experience compared to traditional systems.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat kind of finish should I expect?\u003c\/summary\u003e\n\u003cdiv class=\"mkpbr-adeus__details-body\"\u003e\n\u003cp\u003eWhen applied correctly with blow-dry and flat iron alignment, it may support a straighter, more aligned look with enhanced shine and reduced frizz.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan it be used on colored, highlighted, or bleached hair?\u003c\/summary\u003e\n\u003cdiv class=\"mkpbr-adeus__details-body\"\u003e\n\u003cp\u003eIt is described as compatible with chemical services and color. However, highlighted and bleached hair can be more fragile, so a strand test is essential.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhy is the cream violet?\u003c\/summary\u003e\n\u003cdiv class=\"mkpbr-adeus__details-body\"\u003e\n\u003cp\u003eThe violet tone comes from Violet 43 pigment, commonly used to help visually balance unwanted warmth and support tone appearance—especially on highlighted hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow long can results last?\u003c\/summary\u003e\n\u003cdiv class=\"mkpbr-adeus__details-body\"\u003e\n\u003cp\u003eThe smoothing effect may last around 3–4 months, depending on hair growth, texture, porosity, and aftercare routine. Choose the 300 ml size for controlled testing, travel-friendly professional use, or smaller-volume schedules—then elevate shine and alignment with Versatium.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"mkpbr-adeus__disclaimer\"\u003e\n\u003cstrong\u003eDisclaimer:\u003c\/strong\u003e For external use only. Patch test before use and discontinue use if irritation occurs. Individual results may vary. Product packaging may be labeled in Portuguese. Our Brazilian-brand products are sourced in Brazil and are regularized with ANVISA (Agência Nacional de Vigilância Sanitária), Brazil's national health authority, under the applicable regulatory framework for each product category. ANVISA regularization applies to the Brazilian market and is not equivalent to U.S. FDA approval. See our full \u003ca href=\"\/en-no\/pages\/disclaimers\"\u003eDisclaimers \u0026amp; Important Information\u003c\/a\u003e.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Versatium","offers":[{"title":"Default Title","offer_id":52802070806844,"sku":"MKPBR2024-2330","price":51.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0090\/2840\/3278\/files\/versatium-organic-progressive-smoothing-cream-10-14-oz-300-ml-front-label-buy-now-at-mkpbr-com-worldwide-shipping_8485776a-184a-477e-ad29-5e23140748ec.png?v=1784517761","url":"https:\/\/mkpbr.com\/en-no\/products\/versatium-progressive-smoothing-cream-300ml","provider":"MKPBR - Shine Like a Brazilian","version":"1.0","type":"link"}