{"product_id":"retro-liso-magia-shampoo","title":"Retrô Cosméticos Liso Magia Shampoo – Extreme Hydration, Frizz Control \u0026 Intense Shine – 10.1 fl oz (300 ml)","description":"\u003cp\u003eMeet the \u003cstrong\u003eRetrô Cosméticos Liso Magia Shampoo – 10.1 fl oz (300 ml)\u003c\/strong\u003e, the cleansing step of Brazil's beloved Liso Magia line and an easy first move for hair that looks dry, puffy and dull. Built around the brand's LUMINI SYSTEM™ complex, it lathers richly, rinses clean and leaves strands feeling soft, aligned and noticeably glossier.\u003c\/p\u003e\u003cp\u003eShea butter, coconut oil, hydrolyzed keratin and hydrolyzed collagen work together with panthenol to help replace the moisture that everyday washing strips away. The payoff is the look Brazilians call \u003cem\u003eefeito desmaio\u003c\/em\u003e — hair that falls smoothly, with less volume and far less frizz.\u003c\/p\u003e\u003cp\u003eLightweight enough for frequent use, it suits straight, wavy and chemically treated hair that needs hydration and shine without heaviness. Pair it with the rest of the Liso Magia range for a complete smoothing routine at home.\u003c\/p\u003e\u003ch3\u003eKey Features:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLUMINI SYSTEM™ Shine Complex\u003c\/strong\u003e: helps hair look luminous and glass-like from the very first wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtreme Hydration\u003c\/strong\u003e: shea butter and coconut oil help restore softness to dry, thirsty lengths.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrizz \u0026amp; Volume Control\u003c\/strong\u003e: supports a smooth, weightless finish with aligned, obedient strands.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeratin \u0026amp; Collagen\u003c\/strong\u003e: hydrolyzed proteins help improve the look and feel of weakened hair fibres.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Daily Cleansing\u003c\/strong\u003e: creamy lather lifts buildup while helping preserve the hair's moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrazilian Made\u003c\/strong\u003e: produced in Brazil and regularized with ANVISA under the applicable cosmetic framework.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eDampen\u003c\/strong\u003e: apply the Liso Magia Shampoo to wet hair, distributing it from roots to ends.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMassage\u003c\/strong\u003e: work the lather gently into the scalp with your fingertips for about a minute.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse\u003c\/strong\u003e: rinse thoroughly with plenty of water until the hair feels clean.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepeat if needed\u003c\/strong\u003e: on very oily or heavily product-loaded hair, wash a second time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFollow up\u003c\/strong\u003e: continue with a Liso Magia treatment step before drying and styling.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eExpert Tip\u003c\/strong\u003e: after washing, apply the \u003cstrong\u003eRetrô Cosméticos Liso Magia Hair Mask (10.58 oz \/ 300 g)\u003c\/strong\u003e from mid-lengths to ends for a few minutes, then finish damp hair with the \u003cstrong\u003eLiso Magia Cristal Leave-In Spray (4.06 fl oz \/ 120 ml)\u003c\/strong\u003e before blow-drying — the three steps together give the smoothest, glossiest result.\u003c\/p\u003e\u003ch3\u003eIngredients (Highlights)\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eButyrospermum Parkii (Shea) Butter\u003c\/strong\u003e: a rich plant butter that helps soften and condition dry lengths.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCocos Nucifera (Coconut) Oil\u003c\/strong\u003e: a classic emollient oil that helps hair feel nourished and look shiny.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Keratin\u003c\/strong\u003e: small protein fragments that help smooth the appearance of the hair surface.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Collagen\u003c\/strong\u003e: a conditioning protein that helps hair feel more supple and look fuller.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (Pro-Vitamin B5)\u003c\/strong\u003e: a well-known humectant that helps hair hold on to moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmodimethicone Blend\u003c\/strong\u003e: a conditioning silicone system that helps detangle and add slip and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFull Ingredient List (INCI):\u003c\/strong\u003e Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Cocamide DEA, PEG-90M, Parfum, Polyquaternium-10, Guar Hydroxypropyltrimonium Chloride, PEG-150 Distearate, Disodium EDTA, Sodium Chloride, BHT, Citric Acid, Cocos Nucifera Oil, Dimethicone, Amodimethicone \/ Cetrimonium Chloride \/ Trideceth-12, Butyrospermum Parkii (Shea) Butter, CI 16255, Panthenol, Hydrolyzed Keratin \/ Phenoxyethanol, Hydrolyzed Collagen \/ Benzoic Acid, Methylchloroisothiazolinone \/ Methylisothiazolinone, Hexyl Cinnamal, Limonene.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAllergen warnings \/ usage cautions: this formula contains the fragrance allergens Hexyl Cinnamal and Limonene, the preservative system Methylchloroisothiazolinone \/ Methylisothiazolinone, Cocamide DEA and the colourant CI 16255. For external use only. Avoid contact with the eyes and rinse immediately with plenty of water if contact occurs. Do not apply to an irritated or broken scalp. Patch test before first use.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWelcome to the world of \u003cstrong\u003eRetrô Cosméticos\u003c\/strong\u003e, a Brazilian hair care brand founded in 2017 and part of Grupo Felps. The brand describes itself as a keeper of stories: its idea is to blend the charm of the past with present-day technology, turning familiar scents, textures and colours into everyday beauty rituals. Its playfully named ranges — Liso Magia, Alô É Vera!, Mona Lisa, Poder dos Cachos, Blond Angel — are made in Brazil for at-home care, and its packaging carries the PETA global animal test policy seal.\u003c\/p\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eHow often can I use this shampoo?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIt is gentle enough for regular washing. Use it whenever your hair needs cleansing — daily, every other day or a few times a week, depending on your routine and scalp.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs this an authentic Retrô Cosméticos product?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYes. We source Retrô Cosméticos products in Brazil, where they are manufactured and regularized with ANVISA. Packaging may be labelled in Portuguese.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo you ship internationally, and what if I need to return it?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYes, we ship worldwide. If something is not right with your order, contact us through our store and we will guide you through our returns process.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhich hair types is it best for?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIt is designed for dry, frizzy or voluminous hair, including straight, wavy and chemically treated hair that needs hydration and shine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDoes it contain sulfates?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYes — it is a classic lathering shampoo built on Sodium Laureth Sulfate together with the milder Cocamidopropyl Betaine. Check the full INCI above if you prefer a sulfate-free routine.\u003c\/p\u003e\u003cp\u003eExplore more at \u003ca href=\"https:\/\/mkpbr.com\/collections\/retro-cosmeticos\"\u003eour Retrô Cosméticos collection\u003c\/a\u003e.\u003c\/p\u003e\u003ch3\u003eShine like it is 1978 — smooth, glossy, unmistakably you.\u003c\/h3\u003e\u003cdiv style=\"margin-top: 18px; background: #F6F7FB; border: 1px solid #E7E9F3; border-radius: 14px; padding: 12px; color: rgba(20,32,62,.74); font-size: 12.5px; line-height: 1.6; max-width: 100%; box-sizing: border-box; overflow: hidden;\"\u003e\n\u003cstrong style=\"color: #14203e;\"\u003eDisclaimer:\u003c\/strong\u003e For external use only. Patch test before use and discontinue use if irritation occurs. Individual results may vary. Product packaging may be labeled in Portuguese. Our Brazilian-brand products are sourced in Brazil and are regularized with ANVISA (Agência Nacional de Vigilância Sanitária), Brazil's national health authority, under the applicable regulatory framework for each product category. ANVISA regularization applies to the Brazilian market and is not equivalent to U.S. FDA approval. See our full \u003ca href=\"\/en-kw\/pages\/disclaimers\" style=\"color: rgba(20,32,62,.74); text-decoration: underline;\"\u003eDisclaimers \u0026amp; Important Information\u003c\/a\u003e.\u003c\/div\u003e","brand":"Retrô Cosméticos","offers":[{"title":"Default Title","offer_id":53949119725884,"sku":"MKPBR2024-3935","price":21.84,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0090\/2840\/3278\/files\/retro-liso-magia-shampoo-300ml-front-pink-purple-bottle-buy-now-at-mkpbr-com-worldwide-shipping.jpg?v=1785444670","url":"https:\/\/mkpbr.com\/en-kw\/products\/retro-liso-magia-shampoo","provider":"MKPBR - Shine Like a Brazilian","version":"1.0","type":"link"}