Brazilian beauty from São Paulo, rooted in sustainability since 1969
Natura combines sensorial formulas with a strong sustainability agenda, working with Amazon communities to responsibly source ingredients. Its portfolio spans body care, skincare and fragrances, largely vegan and always cruelty-free.
Natura is a Brazilian beauty brand born in São Paulo in 1969, built on the belief that beauty is a relationship between you, your body, and the natural world. Guided by its "well-being well" philosophy, Natura combines sensorial formulas with a strong sustainability agenda, including B Corp certification, a long-standing commitment to carbon neutrality, and a portfolio designed to be cruelty-free and largely vegan.
This collection brings together some of Natura's most iconic lines. Ekos is inspired by the Brazilian rainforest, featuring bioactive ingredients sourced from Amazon biodiversity like açaí, castanha (Brazil nut) and maracujá (passion fruit), with nourishing body care staples such as creamy hand creams, hydrating body products and plant-based cleansing bars. Chronos is a targeted skincare range designed to match how skin changes over time, with formulas focused on prevention, renewal and protection, including anti-aging skincare, firming routines and daily radiance support.
More than a beauty brand, Natura is recognized for working with Amazon communities to source ingredients responsibly, helping protect ecosystems while creating formulas that feel modern, effective and deeply connected to Brazil's natural heritage.
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