{"product_id":"versatium-progressive-smoothing-cream-300ml","title":"Versatium Organic Progressive Smoothing Cream, Formaldehyde-Free Anti-Frizz Shine System 10.14 oz (300 ml)","description":"\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cp\u003e\u003cstrong\u003eVersatium Organic Progressive\u003c\/strong\u003e is a Brazilian salon-grade smoothing cream designed for a refined, modern “glass hair” look—supporting straighter alignment, frizz control, and a luminous finish with a \u003cspan class=\"font-semibold\"\u003eformaldehyde-free formula\u003c\/span\u003e. The experience is created to feel more comfortable during application, with no strong odor profile commonly associated with traditional straighteners and reduced irritation perception when used correctly. Ideal for professionals and experienced users, it helps leave hair looking sleek, glossy, and naturally fluid rather than stiff.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cul class=\"ml-1 list-outside list-disc\"\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eFormaldehyde-free smoothing system\u003c\/span\u003e\u003c\/strong\u003e: Designed for professional thermal alignment without formaldehyde in the formula.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eAnti-frizz + volume control\u003c\/span\u003e\u003c\/strong\u003e: Helps reduce puffiness and maintain a smoother look in humidity-prone routines.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eMirror-like shine effect\u003c\/span\u003e:\u003c\/strong\u003e Helps enhance light reflection for a polished, salon-finish appearance.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eTone-conscious performance (Violet 43)\u003c\/span\u003e\u003c\/strong\u003e: Formulated with a violet pigment that may help reduce unwanted warmth on highlighted hair.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eColor-compatibility support\u003c\/span\u003e\u003c\/strong\u003e: Designed to be compatible with coloring and other chemical services; a strand test is still recommended.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eProfessional yield\u003c\/span\u003e\u003c\/strong\u003e: Depending on length and density, this size may provide approximately 8–15 applications.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\n\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eWear time (routine-dependent)\u003c\/span\u003e\u003c\/strong\u003e: Results may last around 3–4 months depending on regrowth, hair porosity, and maintenance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003ch3\u003e\u003cspan class=\"font-semibold\"\u003eIngredients (Highlights)\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cul class=\"ml-1 list-outside list-disc\"\u003e\n\u003cli class=\"py-0\" style=\"font-weight: bold;\"\u003e\u003cstrong\u003eOrganic citric acid blends (acid base)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"py-0\" style=\"font-weight: bold;\"\u003e\u003cstrong\u003eAmino acid blend\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"py-0\" style=\"font-weight: bold;\"\u003e\u003cstrong\u003eBiotin\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"py-0\" style=\"font-weight: bold;\"\u003e\u003cstrong\u003eCoconut oil\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"py-0\" style=\"font-weight: bold;\"\u003e\u003cstrong\u003eMacadamia oil\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"py-0\" style=\"font-weight: bold;\"\u003e\u003cstrong\u003eConditioning silicones and smoothing polymers\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"py-0\" style=\"font-weight: bold;\"\u003e\u003cstrong\u003eViolet pigment (Violet 43)\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eAllergen warnings \/ cautions\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cul class=\"ml-1 list-outside list-disc\"\u003e\n\u003cli class=\"py-0\"\u003eExternal use only. Avoid contact with eyes; rinse thoroughly with water if contact occurs.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003ePerform a strand test before full application, especially on bleached, fragile, or highly porous hair.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003eKeep out of reach of children. Store in a cool, dry, ventilated place.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003eUse heat tools responsibly; excessive heat can cause damage even with conditioning formulas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eVersatium \u003c\/strong\u003eis a Brazilian \u003cstrong\u003ehaircare \u003c\/strong\u003ebrand focused on \u003cspan class=\"font-semibold\"\u003eprofessional \u003cstrong\u003esmoothing \u003c\/strong\u003eresults without formaldehyde\u003c\/span\u003e, created for \u003cstrong\u003estylists \u003c\/strong\u003eand clients who want straighter, more aligned hair with a polished finish. Known for its \u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eorganic\u003c\/strong\u003e, comfort-first approach to thermal alignment\u003c\/span\u003e, Versatium has built a strong reputation for delivering a \u003cstrong\u003esleek look \u003c\/strong\u003ewhile prioritizing a more pleasant application experience than traditional straightening systems.\u003c\/p\u003e\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eIs Versatium truly formaldehyde-free?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eVersatium is described as free of formaldehyde in its formula, designed to offer a more comfortable smoothing experience compared to traditional systems.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eWhat kind of finish should I expect?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen applied correctly with blow-dry and flat iron alignment, it may support a straighter, more aligned look with enhanced shine and reduced frizz.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eCan it be used on colored, highlighted, or bleached hair?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt is described as compatible with chemical services and color. However, highlighted and bleached hair can be more fragile, so a strand test is essential.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eWhy is the cream violet?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe violet tone comes from Violet 43 pigment, commonly used to help visually balance unwanted warmth and support tone appearance—especially on highlighted hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eHow long can results last?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe smoothing effect may last around 3–4 months, depending on hair growth, texture, porosity, and aftercare routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cp\u003eFor a more complete professional routine, please check out our \u003ca href=\"https:\/\/mkpbr.com\/collections\/versatium\" rel=\"noopener\" target=\"_blank\"\u003eVersatium Collection\u003c\/a\u003e for more smoothing solutions for your salon.\u003c\/p\u003e\n\u003cp\u003eChoose the 300 ml size for controlled testing, travel-friendly professional use, or smaller-volume schedules—then elevate shine and alignment with Versatium.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003ch4\u003eLegal Disclaimer\u003c\/h4\u003e\n\u003cp\u003e⚠️ The product label may contain additional or different information than stated on the website. Always read labels, warnings, and usage instructions before using or consuming.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Versatium","offers":[{"title":"Default Title","offer_id":52802070806844,"sku":"MKPBR2024-2330","price":57.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0090\/2840\/3278\/files\/versatium-organic-progressive-smoothing-cream-10-14-oz-300-ml-front-label-buy-now-at-mkpbr-com-worldwide-shipping.png?v=1772112792","url":"https:\/\/mkpbr.com\/en-it\/products\/versatium-progressive-smoothing-cream-300ml","provider":"MKPBR - Shine Like a Brazilian","version":"1.0","type":"link"}