{"product_id":"borabella-day-use-hydration-shampoo","title":"Borabella Day Use Super Hydration Shampoo – Gentle Daily Cleansing with Panthenol \u0026 Hyaluronic Acid – 8.45 fl oz (250 ml)","description":"\u003cp\u003e\u003cstrong\u003eBorabella Day Use Super Hydration Shampoo – 8.45 fl oz (250 ml)\u003c\/strong\u003e is the first step of the Brazilian brand's daily hydration routine: a gentle cleanser built for hair that drinks up moisture and still ends the day looking thirsty.\u003c\/p\u003e\u003cp\u003eIt lifts everyday build-up without stripping the fibre, and replenishes hydration and essential nutrients in the same wash, thanks to panthenol, hyaluronic acid and semi di lino. Hair is left soft, light and visibly shinier.\u003c\/p\u003e\u003cp\u003eMade in Brazil for daily use on all hair types — and especially welcome on dry, dull or dehydrated hair.\u003c\/p\u003e\u003ch3\u003eKey Features:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEfficient cleansing without drying the strands:\u003c\/strong\u003e removes impurities while preserving moisture\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eReplenishes hydration and essential nutrients during the wash\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHelps protect hair against dryness\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLeaves hair soft, light and shiny\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSuitable for daily use on all hair types, especially dry, dull or dehydrated hair\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eApply to wet hair, distributing from the scalp along the lengths.\u003c\/li\u003e\n\u003cli\u003eMassage the scalp gently until a rich lather forms.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with plenty of water.\u003c\/li\u003e\n\u003cli\u003eRepeat if necessary, then follow with the Day Use Super Hydration Conditioner or Mask.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eExpert Tip:\u003c\/strong\u003e Emulsify the shampoo in your hands with a little water before applying — it spreads more evenly and you use less product per wash.\u003c\/p\u003e\u003ch3\u003eIngredients (Highlights)\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (Provitamin B5):\u003c\/strong\u003e A classic moisturising agent that helps hair feel softer and look more supple.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid:\u003c\/strong\u003e Attracts and holds water, helping the fibre look hydrated and plump.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSemi di Lino (Flaxseed Extract):\u003c\/strong\u003e Rich in omega fatty acids; helps the surface of the hair look smoother.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFull ingredient list (INCI):\u003c\/strong\u003e Borabella does not publish the complete INCI list for this product on its official channels. The ingredients above are the actives declared by the brand. Please check the physical label before use if you have specific sensitivities.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWarnings:\u003c\/strong\u003e For external use only. Avoid contact with the eyes; if contact occurs, rinse with plenty of water. Do not apply to an irritated or injured scalp. Discontinue use if sensitivity occurs. Keep out of reach of children. Store in a cool, dry place away from direct sunlight.\u003c\/p\u003e\u003cp\u003eWelcome to the world of \u003cstrong\u003eBorabella True Professional\u003c\/strong\u003e, a Brazilian haircare brand created by Borabella Cosméticos in Assis, São Paulo. Borabella built its name on professional smoothing and treatment systems formulated without formaldehyde, and it is trusted by Brazilian salon professionals as much as by clients who want that polished, salon-finished look at home. The Day Use family is the brand's daily home-care answer to that promise: simple products, made to keep professional results looking new for longer.\u003c\/p\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eCan I use this shampoo every day?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYes. Borabella positions the whole Day Use family as daily home care, and this shampoo is formulated for frequent washing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs it safe for colour-treated or chemically straightened hair?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYes. It is a gentle daily cleanser and it is commonly used to keep colour and smoothing services looking fresh. It is not a clarifying or anti-residue shampoo.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat is the difference between the Hydration, Nutrition and Repair versions?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eHydration focuses on moisture (panthenol and hyaluronic acid), Nutrition on precious oils and frizz, and Repair on proteins for fragile hair. Choose the one that matches what your hair is missing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo I still need the conditioner or the mask?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe shampoo cleanses; the conditioner and the 200 g mask are the treatment steps. Using the routine together is what gives the full result.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs the label in Portuguese, and where is the ingredient list?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYes — this is an authentic Brazilian product and the packaging is labelled in Portuguese. Borabella does not publish the full INCI online, so please read the physical label if you have specific sensitivities.\u003c\/p\u003e\u003cp\u003eFor best protocol results, discover our \u003ca href=\"https:\/\/mkpbr.com\/collections\/borabella\" target=\"_blank\" rel=\"noopener\"\u003eBorabella Collection\u003c\/a\u003e of professional Brazilian haircare.\u003c\/p\u003e\u003ch3\u003eDaily hydration that leaves every strand soft, light and full of shine.\u003c\/h3\u003e\u003cdiv style=\"margin-top: 18px; background: #F6F7FB; border: 1px solid #E7E9F3; border-radius: 14px; padding: 12px; color: rgba(20,32,62,.74); font-size: 12.5px; line-height: 1.6; max-width: 100%; box-sizing: border-box; overflow: hidden;\"\u003e\n\u003cstrong style=\"color: #14203e;\"\u003eDisclaimer:\u003c\/strong\u003e For external use only. Patch test before use and discontinue use if irritation occurs. Individual results may vary. Product packaging may be labeled in Portuguese. Our Brazilian-brand products are sourced in Brazil and are regularized with ANVISA (Agência Nacional de Vigilância Sanitária), Brazil's national health authority, under the applicable regulatory framework for each product category. ANVISA regularization applies to the Brazilian market and is not equivalent to U.S. FDA approval. See our full \u003ca href=\"\/en-int\/pages\/disclaimers\" style=\"color: rgba(20,32,62,.74); text-decoration: underline;\"\u003eDisclaimers \u0026amp; Important Information\u003c\/a\u003e.\u003c\/div\u003e","brand":"Borabella","offers":[{"title":"Default Title","offer_id":54342356009276,"sku":"MKPBR2024-5300","price":20.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0090\/2840\/3278\/files\/borabella-day-use-super-hydration-shampoo-250ml-bottle-front-label-buy-now-at-mkpbr-com-worldwide-shipping.jpg?v=1788467338","url":"https:\/\/mkpbr.com\/en-int\/products\/borabella-day-use-hydration-shampoo","provider":"MKPBR - Shine Like a Brazilian","version":"1.0","type":"link"}