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Embelleze

Embelleze

Founded in Rio de Janeiro, Brazil, in 1969, Embelleze has established itself as a global powerhouse in the hair care industry, dedicated to transforming lives through the power of beauty. With a profound belief that hair is a central part of a woman's identity, history, and self-expression, the brand has spent decades developing professional-grade solutions that celebrate diversity and cater to all hair types and ethnicities.

At the heart of Embelleze’s global success is its extensive portfolio of high-performance products. Among its most iconic creations is Novex, a world-renowned deep-conditioning treatment line designed to hydrate, nourish, and reconstruct hair fibers. Formulated with rich, active ingredients, Novex masks offer salon-quality results from the comfort of home. For those seeking vibrant, long-lasting color, Maxton provides an easy-to-apply cream formula that ensures intense color payoff and complete gray coverage.

Embracing the shift toward conscious beauty, Embelleze also offers Natucor, a gentle, vegan hair color line formulated without ammonia. Infused with natural extracts, it is compatible with other chemical treatments, making it the perfect choice for sensitive scalps and those seeking a gentler coloring alternative. Additionally, the HairLife range offers specialized relaxing and aligning creams that reduce volume while preserving the hair's natural shine and softness.

What sets Embelleze apart is its commitment to innovation and education. As the force behind the world's largest beauty professional training center, the brand combines deep technical expertise with advanced cosmetic technology. From nourishing natural oils to advanced protein complexes, every formula is crafted to restore hair health from the inside out.

Experience the authentic essence of Brazilian hair care and unlock the true potential of your strands. Explore the full collection below to find the perfect ritual for your hair journey.

  • Novex Mass Replacement Hair Mask for Hair Volume & Strength, 35.27 oz (1,000 g) – Deep conditioning for fuller-looking hair – Buy now at MKPBR.COM – Worldwide Shipping
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    Novex Mass Replacement Hair Mask for Hair Volume & Strength, 35.27 oz (1,000 g)

    Novex
    125.00 NIS
    125.00 NIS - 125.00 NIS
    125.00 NIS
    113.00 NIS
    113.00 NIS - 113.00 NIS
    113.00 NIS

    Bring salon-scale performance into your weekly routine with the Novex Recharge Mass Replacement Hydration Mask, now in a 35.27 oz (1,000 g) profes...

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    125.00 NIS
    125.00 NIS - 125.00 NIS
    125.00 NIS
    113.00 NIS
    113.00 NIS - 113.00 NIS
    113.00 NIS
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  • Novex Hyaluronic PowerMax Repair & Harmonization Hair Mask 80g – Revitalize and rejuvenate brittle hair from the first application – Buy now at MKPBR.COM – Worldwide Shipping
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    Novex Hyaluronic PowerMax Repair & Harmonization Hair Mask, 2.82 oz (80g)

    Novex
    92.00 NIS
    92.00 NIS - 92.00 NIS
    92.00 NIS
    71.00 NIS
    71.00 NIS - 71.00 NIS
    71.00 NIS

    Revitalize and rejuvenate your hair with the Novex Hyaluronic PowerMax Repair & Harmonization Hair Mask. This innovative and highly effective m...

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    92.00 NIS
    92.00 NIS - 92.00 NIS
    92.00 NIS
    71.00 NIS
    71.00 NIS - 71.00 NIS
    71.00 NIS
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  • Novex Recharge Mass Replacement Hydration Mask 80g – Restore hair vitality and structure for a healthy, silky touch – Buy now at MKPBR.COM – Worldwide Shipping
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    Novex Recharge Mass Replacement Hydration Mask for Hair Fullness, 2.82 oz (80g)

    Novex
    75.00 NIS
    75.00 NIS - 75.00 NIS
    75.00 NIS
    71.00 NIS
    71.00 NIS - 71.00 NIS
    71.00 NIS

    Unveil the secret to revitalized hair with the Novex Recharge Mass Replacement Hydration Mask  This innovative and highly effective mask is meticul...

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    75.00 NIS
    75.00 NIS - 75.00 NIS
    75.00 NIS
    71.00 NIS
    71.00 NIS - 71.00 NIS
    71.00 NIS
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  • Embelleze AmaciHair Mix Hialurônico Guanidine Relaxer and Protection System 200g packaging front view – Buy now at MKPBR.COM – Worldwide Shipping
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    Embelleze AmaciHair Mix Hialurônico Plumping-Moisture Guanidine Relaxer & Hydration-Infused Smoothing System – 7.05 oz (200 g)

    Embelleze
    138.00 NIS
    138.00 NIS - 138.00 NIS
    138.00 NIS
    113.00 NIS
    113.00 NIS - 113.00 NIS
    113.00 NIS

    Embelleze AmaciHair Mix Hialurônico delivers an elite, professional-grade hair transformation system designed to relax, align, and deeply plump ha...

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    138.00 NIS
    138.00 NIS - 138.00 NIS
    138.00 NIS
    113.00 NIS
    113.00 NIS - 113.00 NIS
    113.00 NIS
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  • Embelleze AmaciHair Azeite de Oliva Guanidine Relaxer and Protection System 200g packaging front view – Buy now at MKPBR. COM – Worldwide Shipping
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    Embelleze AmaciHair Azeite de Oliva Ultra-Nourishing Guanidine Relaxer & Moisture-Lock System – 7.05 oz (200 g)

    Embelleze
    138.00 NIS
    138.00 NIS - 138.00 NIS
    138.00 NIS
    113.00 NIS
    113.00 NIS - 113.00 NIS
    113.00 NIS

    Embelleze AmaciHair Azeite de Oliva delivers an exquisite, salon-grade transformation system designed to relax, align, and deeply nourish hair whi...

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    138.00 NIS
    138.00 NIS - 138.00 NIS
    138.00 NIS
    113.00 NIS
    113.00 NIS - 113.00 NIS
    113.00 NIS
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  • Embelleze AmaciHair Ouse e Brilhe Guanidine Relaxer and Protection System 200g packaging front view – Buy now at MKPBR.COM – Worldwide Shipping
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    Embelleze AmaciHair Ouse e Brilhe Guanidine Volume-Reduction & Mango-Infused Relaxing System – 7.05 oz (200 g)

    Embelleze
    138.00 NIS
    138.00 NIS - 138.00 NIS
    138.00 NIS
    113.00 NIS
    113.00 NIS - 113.00 NIS
    113.00 NIS

    Embelleze AmaciHair Ouse e Brilhe delivers an sophisticated, high-performance salon solution designed to achieve beautifully relaxed, disciplined ...

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    138.00 NIS
    138.00 NIS - 138.00 NIS
    138.00 NIS
    113.00 NIS
    113.00 NIS - 113.00 NIS
    113.00 NIS
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  • `Embelleze AmaciHair Liso Sleek-Perfection Guanidine Relaxer and Protection System 200g packaging front view – Buy now at MKPBR. COM – Worldwide Shipping
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    Embelleze AmaciHair Liso Sleek-Perfection Guanidine Relaxer & Fiber-Shielding System – 7.05 oz (200 g)

    Embelleze
    138.00 NIS
    138.00 NIS - 138.00 NIS
    138.00 NIS
    113.00 NIS
    113.00 NIS - 113.00 NIS
    113.00 NIS

    Embelleze AmaciHair Liso offers an elegant, high-performance salon solution designed to achieve beautifully straightened, disciplined hair with na...

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    138.00 NIS
    138.00 NIS - 138.00 NIS
    138.00 NIS
    113.00 NIS
    113.00 NIS - 113.00 NIS
    113.00 NIS
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  • Novex Queratina Absoluta Deep Restructuring and Fiber Recovery Mask 1kg packaging front view – Buy now at MKPBR. COM – Worldwide Shipping
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    Novex Queratina Absoluta Deep Restructuring and Fiber Recovery Mask – 35.27 oz (1000 g)

    Embelleze
    146.00 NIS
    146.00 NIS - 146.00 NIS
    146.00 NIS
    121.00 NIS
    121.00 NIS - 121.00 NIS
    121.00 NIS

    Novex Queratina Absoluta is a professional-grade, ultra-deep conditioning treatment engineered to rescue, rebuild, and fortify fragile, highly com...

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    146.00 NIS
    146.00 NIS - 146.00 NIS
    146.00 NIS
    121.00 NIS
    121.00 NIS - 121.00 NIS
    121.00 NIS
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  • Novex Salon Blindagem Waterproofing Thermal Shield Leave-In 200g packaging front view – Buy now at MKPBR.COM – Worldwide Shipping
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    Novex Salon Blindagem Waterproofing Thermal Shield Leave-In – 7.05 oz (200 g)

    Embelleze
    146.00 NIS
    146.00 NIS - 146.00 NIS
    146.00 NIS
    121.00 NIS
    121.00 NIS - 121.00 NIS
    121.00 NIS

    Novex Salon Blindagem Waterproofing Leave-In is a professional-grade, rinse-free sealing treatment engineered to insulate hair against humidity, e...

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    146.00 NIS
    146.00 NIS - 146.00 NIS
    146.00 NIS
    121.00 NIS
    121.00 NIS - 121.00 NIS
    121.00 NIS
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  • Novex Salon Blindagem 12-in-1 Thermal Protector and Repairing Leave-In 200ml packaging front view – Buy now at MKPBR. COM – Worldwide Shipping
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    Novex Salon Blindagem 12-in-1 Thermal Protector and Repairing Leave-In – 7.05 oz (200 ml)

    Embelleze
    146.00 NIS
    146.00 NIS - 146.00 NIS
    146.00 NIS
    117.00 NIS
    117.00 NIS - 117.00 NIS
    117.00 NIS

    Novex Salon Blindagem 12-in-1 is a highly sophisticated, multi-benefit finishing cream designed to shield, reconstruct, and elevate all hair types...

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    146.00 NIS
    146.00 NIS - 146.00 NIS
    146.00 NIS
    117.00 NIS
    117.00 NIS - 117.00 NIS
    117.00 NIS
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  • Embelleze Henê Rená Natural Black Organic Smoothing and Nourishing Gel 180g packaging front view – Buy now at MKPBR. COM – Worldwide Shipping
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    Embelleze Henê Rená Natural Black Organic Smoothing and Nourishing Gel – 6.35 oz (180 g)

    Embelleze
    88.00 NIS
    88.00 NIS - 88.00 NIS
    88.00 NIS
    67.00 NIS
    67.00 NIS - 67.00 NIS
    67.00 NIS

    Embelleze Henê Rená Natural Black unveils a timeless, high-performance beauty ritual designed to deliver impeccable, uniform alignment alongside a...

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    88.00 NIS
    88.00 NIS - 88.00 NIS
    88.00 NIS
    67.00 NIS
    67.00 NIS - 67.00 NIS
    67.00 NIS
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  • Embelleze Henê Rená Coffee Black Natural Smoothing and Color Treatment 180g packaging front view – Buy now at MKPBR. COM – Worldwide Shipping
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    Embelleze Henê Rená Coffee Black Natural Smoothing and Intense Color Gel – 6.35 oz (180 g)

    Embelleze
    88.00 NIS
    88.00 NIS - 88.00 NIS
    88.00 NIS
    67.00 NIS
    67.00 NIS - 67.00 NIS
    67.00 NIS

    Embelleze Henê Rená Coffee Black offers an elegant, all-in-one ritual for those seeking perfectly aligned hair paired with a deep, sophisticated d...

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    88.00 NIS
    88.00 NIS - 88.00 NIS
    88.00 NIS
    67.00 NIS
    67.00 NIS - 67.00 NIS
    67.00 NIS
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  • Embelleze Henê Rená Bluish Black Progressive Straightening and Color Treatment 180g packaging front view – Buy now at MKPBR. COM – Worldwide Shipping
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    Embelleze Henê Rená Bluish Black Progressive Straightening and Color Treatment – 6.35 oz (180 g)

    Embelleze
    88.00 NIS
    88.00 NIS - 88.00 NIS
    88.00 NIS
    63.00 NIS
    63.00 NIS - 63.00 NIS
    63.00 NIS

    Embelleze Henê Rená Bluish Black is a specialized, traditional Brazilian hair transformation treatment designed for those who desire gradual, long...

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    88.00 NIS
    88.00 NIS - 88.00 NIS
    88.00 NIS
    63.00 NIS
    63.00 NIS - 63.00 NIS
    63.00 NIS
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  • Novex Hair Healing Amino Acid Recharge Hydration Mask 80g – Deeply restore damaged hair with amino acids – Buy now at MKPBR.COM – Worldwide Shipping
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    Novex Hair Healing (Cicatrização dos Fios) Amino Acid Recharge Hydration Mask, 2.82 oz (80g)

    Novex
    84.00 NIS
    84.00 NIS - 84.00 NIS
    84.00 NIS
    71.00 NIS
    71.00 NIS - 71.00 NIS
    71.00 NIS

    Discover intense hair rejuvenation with the Novex Hair Healing Amino Acid Recharge Hydration Mask. This powerful, rapid-action treatment, part of t...

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    84.00 NIS
    84.00 NIS - 84.00 NIS
    84.00 NIS
    71.00 NIS
    71.00 NIS - 71.00 NIS
    71.00 NIS
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  • Novex Brazilian Keratin Recharge Hair Treatment 80g – Restore damaged hair, strengthen strands, and add brilliant shine – Buy now at MKPBR.COM – Worldwide Shipping
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    Novex Brazilian Keratin Recharge Hair Treatment for Smooth and Strenghting Hair. Perfect for Brazilian Blowouts After-Care, 2.82 oz (80g)

    Novex
    75.00 NIS
    75.00 NIS - 75.00 NIS
    75.00 NIS
    59.00 NIS
    59.00 NIS - 59.00 NIS
    59.00 NIS

    Restore unparalleled strength and brilliant shine to your hair with the Novex Brazilian Keratin Recharge Hair Treatment. This innovative, rapid-act...

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    75.00 NIS
    75.00 NIS - 75.00 NIS
    75.00 NIS
    59.00 NIS
    59.00 NIS - 59.00 NIS
    59.00 NIS
    Save 21% Save %
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