{"product_id":"novex-mass-replacement-hair-mask-1kg","title":"Novex Mass Replacement Hair Mask for Hair Volume \u0026 Strength, 35.27 oz (1,000 g)","description":"\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cp\u003eBring salon-scale performance into your weekly routine with the \u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eNovex Recharge Mass Replacement Hydration Mask\u003c\/span\u003e\u003c\/strong\u003e, now in a \u003cspan class=\"font-semibold\"\u003e35.27 oz (1,000 g)\u003c\/span\u003e professional size. Created to support hair that feels thin, weak, or depleted by chemical services and daily stress, this rich mask helps \u003cspan class=\"font-semibold\"\u003ereplenish the hair fiber\u003c\/span\u003e, enhance \u003cspan class=\"font-semibold\"\u003efullness\u003c\/span\u003e, and improve the look and feel of strength—starting from the first use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cp\u003eThe larger format is ideal for \u003cspan class=\"font-semibold\"\u003ebeauty salons, busy households, and international resellers\u003c\/span\u003e, offering more applications per jar and a smoother replenishment cycle for consistent hair care.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-copy-text=\"true\" class=\"my-[5px] first:mt-0 last:mb-0\"\u003e\n\u003cstrong\u003eIntensive Mass Replacement:\u003c\/strong\u003e Actively replenishes lost hair mass, boosting density and fullness.\u003c\/li\u003e\n\u003cli data-copy-text=\"true\" class=\"my-[5px] first:mt-0 last:mb-0\"\u003e\n\u003cstrong\u003eStructural Recovery:\u003c\/strong\u003e Deeply repairs the hair fiber, restoring integrity and strength from within.\u003c\/li\u003e\n\u003cli data-copy-text=\"true\" class=\"my-[5px] first:mt-0 last:mb-0\"\u003e\n\u003cstrong\u003eMaximized Strength:\u003c\/strong\u003e Significantly reduces breakage, leaving hair more resilient and robust.\u003c\/li\u003e\n\u003cli data-copy-text=\"true\" class=\"my-[5px] first:mt-0 last:mb-0\"\u003e\n\u003cstrong\u003eCapillary Filling Effect:\u003c\/strong\u003e Provides a profound \"filling\" action, making strands appear thicker and healthier.\u003c\/li\u003e\n\u003cli data-copy-text=\"true\" class=\"my-[5px] first:mt-0 last:mb-0\"\u003e\n\u003cstrong\u003eRepairing Action:\u003c\/strong\u003e Targets damaged areas to mend and protect against future aggressions.\u003c\/li\u003e\n\u003cli data-copy-text=\"true\" class=\"my-[5px] first:mt-0 last:mb-0\"\u003e\n\u003cstrong\u003eEnhanced Vitality \u0026amp; Shine:\u003c\/strong\u003e Infuses hair with renewed energy, promoting a vibrant, glossy finish.\u003c\/li\u003e\n\u003cli data-copy-text=\"true\" class=\"my-[5px] first:mt-0 last:mb-0\"\u003e\n\u003cstrong\u003eSilky Softness:\u003c\/strong\u003e Leaves hair exceptionally soft, smooth, and pleasant to the touch.\u003c\/li\u003e\n\u003cli data-copy-text=\"true\" class=\"my-[5px] first:mt-0 last:mb-0\"\u003e\n\u003cstrong\u003eVersatile Use:\u003c\/strong\u003e Suitable for all hair types, with adaptable application methods for dry or oily hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"hide-scrollbar markdown prose relative w-full max-w-none overflow-x-scroll break-words text-base leading-7 first:mt-0 prose-headings:first:mt-0 prose-strong:font-bold prose-thead:font-bold light:text-[#3E4247] dark:text-[#EBEBEB] prose-headings:light:text-[#3E4247]\"\u003e\n\u003ch3 data-copy-text=\"true\" class=\"mb-3 mt-0\"\u003eIngredients (Highlights)\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-copy-text=\"true\" class=\"my-[5px] first:mt-0 last:mb-0\"\u003e\n\u003cstrong\u003eShea Butter (Butyrospermum Parkii Butter):\u003c\/strong\u003e Known for its intense moisturizing and nourishing properties, leaving hair soft and supple.\u003c\/li\u003e\n\u003cli data-copy-text=\"true\" class=\"my-[5px] first:mt-0 last:mb-0\"\u003e\n\u003cstrong\u003eSoybean Oil (Glycine Soja Oil):\u003c\/strong\u003e Rich in essential fatty acids, it helps to strengthen and protect the hair shaft.\u003c\/li\u003e\n\u003cli data-copy-text=\"true\" class=\"my-[5px] first:mt-0 last:mb-0\"\u003e\n\u003cstrong\u003eHydrolyzed Rice Bran Protein:\u003c\/strong\u003e Contributes to improved hair elasticity and volume.\u003c\/li\u003e\n\u003cli data-copy-text=\"true\" class=\"my-[5px] first:mt-0 last:mb-0\"\u003e\n\u003cstrong\u003eHydrolyzed Soy Protein:\u003c\/strong\u003e Fortifies hair structure, reducing damage and enhancing shine.\u003c\/li\u003e\n\u003cli data-copy-text=\"true\" class=\"my-[5px] first:mt-0 last:mb-0\"\u003e\n\u003cstrong\u003eAlgae Extracts (Kappaphycus Alvarezii Extract, Laminaria Saccharina Extract):\u003c\/strong\u003e Provide vital minerals and antioxidants for overall hair health and resilience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"hide-scrollbar markdown prose relative w-full max-w-none overflow-x-scroll break-words text-base leading-7 first:mt-0 prose-headings:first:mt-0 prose-strong:font-bold prose-thead:font-bold light:text-[#3E4247] dark:text-[#EBEBEB] prose-headings:light:text-[#3E4247]\"\u003e\n\u003cp data-copy-text=\"true\" class=\"mb-3 mt-0\"\u003e\u003cstrong\u003eAllergen warnings \/ usage cautions: For external use only. Avoid contact with eyes. In case of contact, rinse thoroughly. Keep out of reach of children. Discontinue use if irritation occurs.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-copy-text=\"true\" class=\"mb-3 mt-0\"\u003e\u003cstrong\u003eNovex \u003c\/strong\u003eis a renowned brand known for its intensive, deep-action masks and creams, specifically formulated to address the daily needs of hair. Each product is a testament to cutting-edge research blended with the rich heritage of Brazilian haircare. Whether your hair craves profound hydration, vital nourishment, or comprehensive reconstruction, Novex offers targeted solutions that work to restore health and vibrancy from root to tip\u003c\/p\u003e\n\u003ch3 data-copy-text=\"true\" class=\"mb-3 mt-0\"\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eWhat does “Mass Replacement” mean in hair care?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt refers to formulas designed to help replenish what hair may lose over time—supporting a fuller, stronger look and feel.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eIs the 1kg size the same formula as smaller jars\/sachets?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it’s the same product concept and performance, offered in a \u003cspan class=\"font-semibold\"\u003eprofessional size\u003c\/span\u003e for more applications.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eHow often should I use it?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMany routines use it \u003cspan class=\"font-semibold\"\u003e1–2x per week\u003c\/span\u003e, adjusting frequency based on hair condition and styling habits.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eWill it work for chemically processed hair?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt’s commonly chosen for hair affected by coloring, straightening, or heat styling to help restore a healthier feel.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eCan salons use this as a backbar mask?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes—\u003cspan class=\"font-semibold\"\u003e1kg\u003c\/span\u003e is ideal for backbar use thanks to yield, consistency, and repeatable results.\u003c\/p\u003e\n\u003cdiv class=\"hide-scrollbar markdown prose relative w-full max-w-none overflow-x-scroll break-words text-base leading-7 first:mt-0 prose-headings:first:mt-0 prose-strong:font-bold prose-thead:font-bold light:text-[#3E4247] dark:text-[#EBEBEB] prose-headings:light:text-[#3E4247]\"\u003e\n\u003cp\u003eDeepen your understanding of advanced hair repair and explore complementary products in our dedicated \u003ca href=\"https:\/\/mkpbr.com\/collections\/novex\" rel=\"noopener\" target=\"_blank\"\u003eNovex Collection\u003c\/a\u003e for a complete hair wellness regimen.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3 data-copy-text=\"true\" class=\"mb-3 mt-0\"\u003eChoose the size that matches your routine—and experience Novex care.\u003c\/h3\u003e\n\n\n\u003c\/div\u003e\n\u003cdiv style=\"margin-top: 18px; background: #F6F7FB; border: 1px solid #E7E9F3; border-radius: 14px; padding: 12px; color: rgba(20,32,62,.74); font-size: 12.5px; line-height: 1.6; max-width: 100%; box-sizing: border-box; overflow: hidden;\"\u003e\n\u003cstrong style=\"color: #14203e;\"\u003eDisclaimer:\u003c\/strong\u003e For external use only. Patch test before use and discontinue use if irritation occurs. Individual results may vary. Product packaging may be labeled in Portuguese. Our Brazilian-brand products are sourced in Brazil and are regularized with ANVISA (Agência Nacional de Vigilância Sanitária), Brazil's national health authority, under the applicable regulatory framework for each product category. ANVISA regularization applies to the Brazilian market and is not equivalent to U.S. FDA approval. See our full \u003ca href=\"\/en-ie\/pages\/disclaimers\" style=\"color: rgba(20,32,62,.74); text-decoration: underline;\"\u003eDisclaimers \u0026amp; Important Information\u003c\/a\u003e.\u003c\/div\u003e","brand":"Novex","offers":[{"title":"Default Title","offer_id":52612680581436,"sku":"MKPBR2024-1909","price":30.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0090\/2840\/3278\/files\/novex-mass-replacement-hair-mask-hair-volume-strength-35.27oz-1000g-buy-now-at-mkpbr.com-worldwide-shipping_59a267f3-561c-44da-81a1-019919ae5067.png?v=1784462269","url":"https:\/\/mkpbr.com\/en-ie\/products\/novex-mass-replacement-hair-mask-1kg","provider":"MKPBR - Shine Like a Brazilian","version":"1.0","type":"link"}