{"product_id":"borabella-day-use-post-chemical-shampoo","title":"Borabella DayUSE Super Post-Chemical Shampoo – Daily Care for Chemically Treated Hair with Argan, Caviar \u0026 Arginine – 8.45 fl oz (250 ml)","description":"\u003cp\u003e\u003cstrong\u003eBorabella DayUSE Super Post-Chemical Shampoo – 8.45 fl oz (250 ml)\u003c\/strong\u003e is the home-care shampoo Brazilian salons hand over after a progressive, a straightening service, a colour or a bleach — the wash that decides how long the result actually lasts.\u003c\/p\u003e\u003cp\u003eIts dense, gentle foam cleanses under control while argan oil, premium soybean, caviar extract, the arginine system, panthenol and keratin help restore, nourish and soften the fibre. The brand states the formula is cleared for use by pregnant and breastfeeding women.\u003c\/p\u003e\u003cp\u003eMade in Brazil, compatible with every hair type and every chemical service.\u003c\/p\u003e\u003ch3\u003eKey Features:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eControlled cleansing with a dense, gentle foam developed for chemically treated hair\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHelps restore, nourish and soften the hair fibre during every wash\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHelps prevent the dryness and brittleness that follow salon chemical services\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHelps prolong the result of straightening, smoothing, coloring and bleaching services\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCompatible with all hair types and all chemical services\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe brand states the formula is cleared for use by pregnant and breastfeeding women\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eApply to wet hair, distributing from the scalp along the lengths.\u003c\/li\u003e\n\u003cli\u003eMassage gently until a dense foam forms.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with plenty of water.\u003c\/li\u003e\n\u003cli\u003eRepeat if necessary and follow with the Borabella DayUSE Post-Chemical Mask.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eExpert Tip:\u003c\/strong\u003e Use it from the very first wash after your smoothing or coloring service — gentle daily cleansing is what keeps the result looking fresh for longer.\u003c\/p\u003e\u003ch3\u003eIngredients (Highlights)\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil:\u003c\/strong\u003e A classic finishing oil that helps hair look nourished and glossy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Soybean:\u003c\/strong\u003e A plant-derived active used in haircare for hydration and a softer feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaviar Extract:\u003c\/strong\u003e A cosmetic extract naturally containing vitamins; used for softness and shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArginine System:\u003c\/strong\u003e An amino acid used cosmetically to help the cuticle look sealed and aligned.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (Provitamin B5):\u003c\/strong\u003e Helps hair feel softer and look more supple.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeratin:\u003c\/strong\u003e The protein hair is naturally made of; helps the fibre look elastic and smooth.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFull ingredient list (INCI):\u003c\/strong\u003e Borabella does not publish the complete INCI list for this product on its official channels. The ingredients above are the actives declared by the brand. Please check the physical label before use if you have specific sensitivities.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWarnings:\u003c\/strong\u003e For external use only. Avoid contact with the eyes; if contact occurs, rinse with plenty of water. Do not apply to an irritated or injured scalp. Discontinue use if sensitivity occurs. Keep out of reach of children. Store in a cool, dry place away from direct sunlight.\u003c\/p\u003e\u003cp\u003eWelcome to the world of \u003cstrong\u003eBorabella True Professional\u003c\/strong\u003e, a Brazilian haircare brand created by Borabella Cosméticos in Assis, São Paulo. Borabella built its name on professional smoothing and treatment systems formulated without formaldehyde, and it is trusted by Brazilian salon professionals as much as by clients who want that polished, salon-finished look at home. The Day Use family is the brand's daily home-care answer to that promise: simple products, made to keep professional results looking new for longer.\u003c\/p\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eWhich chemical services is it for?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe brand indicates it for all hair types and all chemical processes — especially progressives, straightening, colouring and bleaching.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhen should I start using it after a salon service?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFrom your first wash at home. Gentle, controlled daily cleansing is what helps the result look newly done for longer.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs it safe during pregnancy or breastfeeding?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe brand states the formula is cleared for pregnant and breastfeeding women. If you have any doubt, check the label with your doctor first.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo I need the DayUSE mask as well?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe shampoo cleanses and the 200 g DayUSE mask is the treatment step. Borabella designed them to be used together as a home-care routine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs the label in Portuguese, and where is the ingredient list?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYes — this is an authentic Brazilian product and the packaging is labelled in Portuguese. Borabella does not publish the full INCI online, so please read the physical label if you have specific sensitivities.\u003c\/p\u003e\u003cp\u003eFor best protocol results, discover our \u003ca href=\"https:\/\/mkpbr.com\/collections\/borabella\" target=\"_blank\" rel=\"noopener\"\u003eBorabella Collection\u003c\/a\u003e of professional Brazilian haircare.\u003c\/p\u003e\u003ch3\u003eDaily home care that keeps your salon chemistry looking newly done.\u003c\/h3\u003e\u003cdiv style=\"margin-top: 18px; background: #F6F7FB; border: 1px solid #E7E9F3; border-radius: 14px; padding: 12px; color: rgba(20,32,62,.74); font-size: 12.5px; line-height: 1.6; max-width: 100%; box-sizing: border-box; overflow: hidden;\"\u003e\n\u003cstrong style=\"color: #14203e;\"\u003eDisclaimer:\u003c\/strong\u003e For external use only. Patch test before use and discontinue use if irritation occurs. Individual results may vary. Product packaging may be labeled in Portuguese. Our Brazilian-brand products are sourced in Brazil and are regularized with ANVISA (Agência Nacional de Vigilância Sanitária), Brazil's national health authority, under the applicable regulatory framework for each product category. ANVISA regularization applies to the Brazilian market and is not equivalent to U.S. FDA approval. See our full \u003ca href=\"\/en-gb\/pages\/disclaimers\" style=\"color: rgba(20,32,62,.74); text-decoration: underline;\"\u003eDisclaimers \u0026amp; Important Information\u003c\/a\u003e.\u003c\/div\u003e","brand":"Borabella","offers":[{"title":"Default Title","offer_id":54342384419132,"sku":"MKPBR2024-5306","price":11.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0090\/2840\/3278\/files\/borabella-dayuse-super-post-chemical-shampoo-250ml-bottle-front-label-buy-now-at-mkpbr-com-worldwide-shipping.jpg?v=1788468715","url":"https:\/\/mkpbr.com\/en-gb\/products\/borabella-day-use-post-chemical-shampoo","provider":"MKPBR - Shine Like a Brazilian","version":"1.0","type":"link"}