{"product_id":"lola-from-rio-purple-shampoo","title":"Lola From Rio Purple Shampoo – Toning \u0026 Repair for Blonde Hair, 8.45 fl oz (250 ml)","description":"\u003cp\u003e\u003cstrong\u003eLola From Rio Purple Shampoo, 8.45 fl oz (250 ml)\u003c\/strong\u003e, is a toning and repair shampoo formulated for blonde, bleached, and fine hair. It cleanses deeply while helping to hydrate the scalp and minimize product and mineral buildup, so hair feels lighter and fresher after every wash.\u003c\/p\u003e\n\u003cp\u003eIdeal for colored or bleached hair and finer hair types, this purple-pigmented formula helps neutralize brassy, unwanted warm tones while working to repair the look of porous, damaged strands. It helps balance the scalp and bring hydration to the roots, supporting healthier-looking hair over time.\u003c\/p\u003e\n\u003cp\u003eDesigned for weekly use, Purple Shampoo can be paired with Purple Acid for extra care on very damaged hair, making it an easy addition to any blonde hair care routine.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurple Toning Pigments\u003c\/strong\u003e: help neutralize brassy, warm tones in blonde and bleached hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Cleansing\u003c\/strong\u003e: removes buildup while helping to keep the scalp comfortable and hydrated.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScalp Hydration\u003c\/strong\u003e: helps bring moisture to the roots, supporting scalp comfort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepair-Look Complex\u003c\/strong\u003e: helps improve the appearance of porous, damaged strands.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeekly Toning Routine\u003c\/strong\u003e: formulated for regular use to help maintain a fresh, balanced tone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePairs with Purple Acid\u003c\/strong\u003e: for an extra boost of care on very damaged hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply\u003c\/strong\u003e: use a small amount on wet hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMassage\u003c\/strong\u003e: work through the scalp down to the ends, adding water to build a lather.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLeave On\u003c\/strong\u003e: for best results, leave on for 2 minutes before rinsing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse\u003c\/strong\u003e: rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFollow Up\u003c\/strong\u003e: continue with Purple Acid or your usual conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eExpert Tip\u003c\/strong\u003e: for extra toning and repair on very damaged or heavily bleached hair, follow with Lola From Rio Purple Acid.\u003c\/p\u003e\n\u003ch3\u003eIngredients (Highlights)\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eViolet\/Blue Toning Pigments\u003c\/strong\u003e: help counteract brassy, yellow-orange tones in blonde and bleached hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning \u0026amp; Scalp-Comfort Complex\u003c\/strong\u003e: helps support scalp comfort and softness during cleansing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFull Ingredient List (INCI):\u003c\/strong\u003e Full ingredient list to be confirmed from the product label (under manual review).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAllergen warnings \/ usage cautions:\u003c\/strong\u003e Contains fragrance (parfum) and toning pigments; avoid contact with eyes, rinse immediately if contact occurs. Discontinue use if irritation occurs. Full allergen declaration to be confirmed from the product label (under manual review).\u003c\/p\u003e\n\u003cp\u003eWelcome to the world of \u003cstrong\u003eLola From Rio\u003c\/strong\u003e, a Brazilian hair care brand born in Rio de Janeiro and built around vegan, cruelty-free formulas for every hair type and texture. From curl care to color-safe toning, Lola From Rio blends Brazilian ingredients and beach-city energy into everyday hair rituals.\u003c\/p\u003e\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I use Purple Shampoo?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to wet hair, massage into the scalp and lengths, leave on for about 2 minutes, then rinse thoroughly. Use weekly as part of your toning routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable for fine or fragile hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it is formulated for blonde, bleached, and fine hair, helping cleanse without weighing strands down.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Lola From Rio Purple Shampoo vegan and cruelty-free?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, Lola From Rio products are vegan and cruelty-free.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this an authentic Lola From Rio product, and how is it shipped?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, MKPBR.COM ships authentic Lola From Rio products worldwide, with tracked international shipping.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it with other Purple line products?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it can be combined with Purple Acid and Purple Oil for a complete toning and repair routine.\u003c\/p\u003e\n\u003cp\u003eDiscover more of the collection in the \u003ca href=\"https:\/\/mkpbr.com\/collections\/lola\"\u003eLola From Rio collection\u003c\/a\u003e at MKPBR.COM.\u003c\/p\u003e\n\u003ch3\u003eBrighten every blonde moment, wash after wash.\u003c\/h3\u003e\n\u003cdiv style=\"margin-top: 18px; background: #F6F7FB; border: 1px solid #E7E9F3; border-radius: 14px; padding: 12px; color: rgba(20,32,62,.74); font-size: 12.5px; line-height: 1.6; max-width: 100%; box-sizing: border-box; overflow: hidden;\"\u003e\n\u003cstrong style=\"color: #14203e;\"\u003eDisclaimer:\u003c\/strong\u003e For external use only. Patch test before use and discontinue use if irritation occurs. Individual results may vary. Product packaging may be labeled in Portuguese. Our Brazilian-brand products are sourced in Brazil and are regularized with ANVISA (Agência Nacional de Vigilância Sanitária), Brazil's national health authority, under the applicable regulatory framework for each product category. ANVISA regularization applies to the Brazilian market and is not equivalent to U.S. FDA approval. See our full \u003ca href=\"\/en-ch\/pages\/disclaimers\" style=\"color: rgba(20,32,62,.74); text-decoration: underline;\"\u003eDisclaimers \u0026amp; Important Information\u003c\/a\u003e.\u003c\/div\u003e","brand":"Lola Cosmetics","offers":[{"title":"Default Title","offer_id":53184462520636,"sku":"MKPBR2024-3267","price":29.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0090\/2840\/3278\/files\/lola-from-rio-purple-shampoo-1-buy-now-at-mkpbr-com-worldwide-shipping.webp?v=1783266055","url":"https:\/\/mkpbr.com\/en-ch\/products\/lola-from-rio-purple-shampoo","provider":"MKPBR - Shine Like a Brazilian","version":"1.0","type":"link"}