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Borabella
Borabella True Professional is a Brazilian haircare brand built for high-performance smoothing and treatment results—trusted by salon professionals and chosen by customers who want long-lasting, polished hair at home. Known for “intelligent” formulas developed to deliver alignment, shine, and frizz control, Borabella focuses on modern straightening systems designed to perform without formaldehyde, while supporting hair that has been previously treated with other chemical services.
It’s also an excellent choice for anyone looking to achieve a Brazilian blowout–style finish: sleek, glossy hair with controlled volume and reduced frizz.
At the heart of the brand is the iconic Não Chore Mais line—famous for a more comfortable application experience and a results-driven approach to hair alignment and volume reduction. For clients who want a naturally straight finish with a silky touch, Silk 3D (Selagem 3D) helps seal the cuticle, enhance gloss, and keep frizz under control. Looking for a pro-level system designed for durability? Perfecta (BioDefinitive System) is a formaldehyde-free smoothing option developed for long-wear results with a refined finish. And for hair that needs nutrition plus disciplined softness, Bóratx (hair botox) targets conditioning and manageability while helping reduce excess volume.
In Brazil, Borabella is widely associated with professional credibility, including ANVISA registration for regulated compliance and added confidence for international buyers seeking authentic Brazilian hair straightening and treatment systems.
Explore the full Borabella True Professional collection below and choose the smoothing or treatment routine that matches your hair goals.
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Borabella Bóratx 19 Amino Professional Hair Botox Mask – Alignment, Deep Hydration & Mass Replenishment – 10.58 oz / 17.64 oz / 35.27 oz (300 g / 500 g / 1 kg)
BorabellaNo reviewsOriginal price $45.00 - Original price $98.00Original price $45.00 - Original price $98.00Original price $45.00$38.00 - $88.00$38.00 - $88.00Current price $38.00Borabella Bóratx 19 Amino is a salon-level hair botox mask created to refine the hair’s texture with a disciplined, luminous finish—while suppo...
View full detailsOriginal price $45.00 - Original price $98.00Original price $45.00 - Original price $98.00Original price $45.00$38.00 - $88.00$38.00 - $88.00Current price $38.00Save up to 19% Save % -
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Borabella Brush 9-in-1 Blow Dry Fluid Leave-In – Heat Protection, 3D Shine & Faster Drying – 10.14 fl oz (300 ml)
BorabellaNo reviewsOriginal price $45.00Original price $45.00 - Original price $45.00Original price $45.00Current price $42.00$42.00 - $42.00Current price $42.00Borabella Brush is a lightweight, multifunctional finishing fluid created to elevate the blow-dry experience—whether in a professional salon o...
View full detailsOriginal price $45.00Original price $45.00 - Original price $45.00Original price $45.00Current price $42.00$42.00 - $42.00Current price $42.00Save 7% Save % -
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Borabella Selagem 3D Brilho Gloss Sealant – Professional Brazilian Hair Smoothing & Intense Shine – 11.83 fl oz / 33.81 fl oz (350 ml / 1 L)
BorabellaNo reviewsOriginal price $61.00 - Original price $129.00Original price $61.00 - Original price $129.00Original price $61.00$45.00 - $119.00$45.00 - $119.00Current price $45.00Experience the pinnacle of hair alignment and luminosity with the Borabella Selagem 3D Brilho Gloss Sealant. This innovative professional treatm...
View full detailsOriginal price $61.00 - Original price $129.00Original price $61.00 - Original price $129.00Original price $61.00$45.00 - $119.00$45.00 - $119.00Current price $45.00Save up to 26% Save % -
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Borabella NeutraQuimic Professional pH Neutralizer & Bond Rebuilder – Post-Chemical Recovery & Odor Eliminator – 16.9 fl oz (500 ml)
BorabellaNo reviewsOriginal price $70.00Original price $70.00 - Original price $70.00Original price $70.00Current price $57.00$57.00 - $57.00Current price $57.00The Borabella NeutraQuimic is an indispensable professional solution designed to be the final, critical step in any chemical hair transforma...
View full detailsOriginal price $70.00Original price $70.00 - Original price $70.00Original price $70.00Current price $57.00$57.00 - $57.00Current price $57.00Save 19% Save % -
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Borabella Perfecta Bio Definitive Professional Smoothing & Thermal Realignment – 12 Oils + 19 Amino Acids – (350 ml / 1 L)
Borabella1 reviewOriginal price $70.00 - Original price $135.00Original price $70.00 - Original price $135.00Original price $70.00$57.00 - $120.00$57.00 - $120.00Current price $57.00Borabella Perfecta Bio Definitive is positioned as Borabella’s most advanced professional solution for refined hair alignment and long-wear disc...
View full detailsOriginal price $70.00 - Original price $135.00Original price $70.00 - Original price $135.00Original price $70.00$57.00 - $120.00$57.00 - $120.00Current price $57.00Save up to 11% Save % -
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Borabella Não Chore Mais Smoothing Treatment System (Pro Use): Brazilian Blowout-Style Smoothing Treatment – 11.83 fl oz / 33.81 fl oz (350 ml / 1 L)
BorabellaNo reviewsOriginal price $58.00 - Original price $119.00Original price$58.00 - $119.00$58.00 - $119.00Current price $58.00Borabella Não Chore Mais Alisamento is professional smoothing treatment, a go-to choice for salons and trained users who want a polished, Brazilia...
View full detailsOriginal price $58.00 - Original price $119.00Original price$58.00 - $119.00$58.00 - $119.00Current price $58.00Save up to 0% Save % -
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Borabella CauterGloss Professional Cuticle Sealer & Mirror Gloss Treatment – Immediate Reconstruction & Frizz Control – 16.9 fl oz (500 ml)
BorabellaNo reviewsOriginal price $65.00Original price $65.00 - Original price $65.00Original price $65.00Current price $54.00$54.00 - $54.00Current price $54.00The Borabella CauterGloss is a professional-grade cuticle sealer and gloss treatment designed to deliver immediate, visible transformation ...
View full detailsOriginal price $65.00Original price $65.00 - Original price $65.00Original price $65.00Current price $54.00$54.00 - $54.00Current price $54.00Save 17% Save % -
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Borabella SOS Extreme Professional Hair Reconstructor – Anti-Breakage & Fiber Recovery – 8.11 fl oz (240 ml)
BorabellaNo reviewsOriginal price $45.00Original price $45.00 - Original price $45.00Original price $45.00Current price $39.00$39.00 - $39.00Current price $39.00The Borabella SOS Extreme is a professional-grade, fast-acting hair reconstructor designed to rescue hair that has reached its most critical s...
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Borabella Pra Tudo 25-Active All-in-One Hair Mask – Hydration, Nutrition & Repair – 10.58 oz / 17.64 oz / 35.27 oz (300 g / 500 g / 1 kg)
BorabellaNo reviewsOriginal price $54.00 - Original price $98.00Original price $54.00 - Original price $98.00Original price $54.00$42.00 - $88.00$42.00 - $88.00Current price $42.00Elevate your haircare routine with the ultimate salon secret for a complete hair schedule in a single step. The Borabella Pra Tudo Mask is an in...
View full detailsOriginal price $54.00 - Original price $98.00Original price $54.00 - Original price $98.00Original price $54.00$42.00 - $88.00$42.00 - $88.00Current price $42.00Save up to 22% Save % -
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Borabella Biokeratin Bioidentical Liquid Keratin Treatment – Instant Recovery, Deep Strengthening & Natural Shine – 8.11 fl oz (240 ml)
BorabellaNo reviewsOriginal price $47.00Original price $47.00 - Original price $47.00Original price $47.00Current price $41.00$41.00 - $41.00Current price $41.00The Borabella Biokeratin Bioidentical Liquid Keratin is an advanced restorative treatment developed through genetic engineering to fait...
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Borabella Não Chore Mais Professional Smoothing Kit (Step 1 + Step 2) – 23.66 fl oz (700 ml) or 67.62 fl oz (2 L)
BorabellaNo reviewsOriginal price $112.00 - Original price $269.00Original price $112.00 - Original price $269.00Original price $112.00$76.00 - $206.00$76.00 - $206.00Current price $76.00For salons and experienced professionals, consistent results start with a complete protocol. The Borabella Não Chore Mais Professional Smoothing ...
View full detailsOriginal price $112.00 - Original price $269.00Original price $112.00 - Original price $269.00Original price $112.00$76.00 - $206.00$76.00 - $206.00Current price $76.00Save up to 23% Save % -
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Borabella DayUSE Post-Chemical Daily Home Care Kit – Shampoo + Mask – Daily Maintenance, Hydration & Strength – 300 ml + 300 g
BorabellaNo reviewsOriginal price $70.00Original price $70.00 - Original price $70.00Original price $70.00Current price $51.00$51.00 - $51.00Current price $51.00The Borabella DayUSE Post-Chemical Daily Home Care Kit is a professional 2-step system developed specifically for the daily maintenanc...
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Borabella Pra Tudo 25 Actives Shampoo – Hydrate, Repair & Nourish – Unique Hair Schedule – 11.16 fl oz / 33.81 fl oz (330 ml / 1 L)
BorabellaNo reviewsOriginal price $47.00 - Original price $101.00Original price $47.00 - Original price $101.00Original price $47.00$38.00 - $86.00$38.00 - $86.00Current price $38.00The Borabella Pra Tudo Shampoo is a multifunctional cleansing treatment that goes far beyond basic washing. Its innovative formula deliv...
View full detailsOriginal price $47.00 - Original price $101.00Original price $47.00 - Original price $101.00Original price $47.00$38.00 - $86.00$38.00 - $86.00Current price $38.00Save up to 15% Save % -
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Borabella Elixir 12 Oils Professional Finishing & Protective Hair Oil – 12 Noble Oils, Deep Nutrition, Anti-Frizz & Gloss – 2 fl oz (60 ml)
BorabellaNo reviewsOriginal price $47.00Original price $47.00 - Original price $47.00Original price $47.00Current price $38.00$38.00 - $38.00Current price $38.00The Borabella Elixir 12 Oils is a professional-grade finishing and protective hair oil crafted with imported raw materials and an extraor...
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Borabella Não Chore Mais Anti-Residue Clarifying Shampoo Step 1 (Pro Use) – 11.83 fl oz / 33.81 fl oz (350 ml / 1 L)
BorabellaNo reviewsOriginal price $39.00 - Original price $57.00Original price$39.00 - $57.00$39.00 - $57.00Current price $39.00The first step makes all the difference. Borabella Não Chore Mais Anti-Residue Clarifying Shampoo (Step 1) is a professional prep cleanser designe...
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Borabella Day Use Super Complete Mask Trio – Hydration + Nutrition + Repair – 3 Intensive Treatments for Every Hair Need – 200 g each
BorabellaNo reviewsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $86.00$86.00 - $86.00Current price $86.00The Borabella Day Use Super Complete Mask Trio brings together all three intensive treatments from the Day Use Super line in o...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $86.00$86.00 - $86.00Current price $86.00Save 12% Save % -
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Borabella Day Use Super Repair Hair Mask – Intense Reconstruction, Strength & Breakage Prevention – Keratin, Silk Protein, Amino Acids & Shea Butter – 7.05 oz (200 g)
BorabellaNo reviewsOriginal price $46.00Original price $46.00 - Original price $46.00Original price $46.00Current price $37.00$37.00 - $37.00Current price $37.00The Borabella Day Use Super Repair Hair Mask is an intensive restorative treatment enriched with hydrolyzed keratin, silk prote...
View full detailsOriginal price $46.00Original price $46.00 - Original price $46.00Original price $46.00Current price $37.00$37.00 - $37.00Current price $37.00Save 20% Save % -
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Borabella Day Use Super Nutrition Hair Mask – Intense Nourishment, Frizz Control & Color Protection – Precious Oils, Biomimetic Lipids & Panthenol – 7.05 oz (200 g)
BorabellaNo reviewsOriginal price $46.00Original price $46.00 - Original price $46.00Original price $46.00Current price $37.00$37.00 - $37.00Current price $37.00The Borabella Day Use Super Nutrition Hair Mask is an intensive nourishing treatment enriched with a precious blend of Macadamia...
View full detailsOriginal price $46.00Original price $46.00 - Original price $46.00Original price $46.00Current price $37.00$37.00 - $37.00Current price $37.00Save 20% Save % -
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Borabella Day Use Super Hydration Hair Mask – Intense Moisture, Silkiness & Revitalization – Panthenol, Hyaluronic Acid & Biomimetic Lipids – 7.05 oz (200 g)
BorabellaNo reviewsOriginal price $46.00Original price $46.00 - Original price $46.00Original price $46.00Current price $37.00$37.00 - $37.00Current price $37.00The Borabella Day Use Super Hydration Hair Mask is an intensive hydrating treatment formulated to restore moisture, softness, and...
View full detailsOriginal price $46.00Original price $46.00 - Original price $46.00Original price $46.00Current price $37.00$37.00 - $37.00Current price $37.00Save 20% Save % -
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Borabella Day Use Super Repair Kit – Intense Reconstruction, Strengthening & Protection – Shampoo + Conditioner + Mask – 3-Piece Set (250ml + 250ml + 200g)
BorabellaNo reviewsOriginal price $108.00Original price $108.00 - Original price $108.00Original price $108.00Current price $93.00$93.00 - $93.00Current price $93.00The Borabella Day Use Super Repair Kit is a complete daily care system developed to reconstruct and strengthen fragile, brittle, o...
View full detailsOriginal price $108.00Original price $108.00 - Original price $108.00Original price $108.00Current price $93.00$93.00 - $93.00Current price $93.00Save 14% Save % -
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Borabella Day Use Super Nutrition Kit – Intense Nutrition, Frizz Control & Revitalization – Shampoo + Conditioner + Mask – 3-Piece Set (250ml + 250ml + 200g)
BorabellaNo reviewsOriginal price $108.00Original price $108.00 - Original price $108.00Original price $108.00Current price $93.00$93.00 - $93.00Current price $93.00The Borabella Day Use Super Nutrition Kit is a complete daily care system designed to deeply nourish the hair, restore natural vita...
View full detailsOriginal price $108.00Original price $108.00 - Original price $108.00Original price $108.00Current price $93.00$93.00 - $93.00Current price $93.00Save 14% Save % -
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Borabella Day Use Super Hydration Kit – Intense Hydration, Softness & Revitalization – Shampoo + Conditioner + Mask – 3-Piece Set (250ml + 250ml + 200g)
BorabellaNo reviewsOriginal price $108.00Original price $108.00 - Original price $108.00Original price $108.00Current price $93.00$93.00 - $93.00Current price $93.00The Borabella Day Use Super Hydration Kit delivers a luxurious, intensive hydration experience that restores softness, manageability...
View full detailsOriginal price $108.00Original price $108.00 - Original price $108.00Original price $108.00Current price $93.00$93.00 - $93.00Current price $93.00Save 14% Save % -
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Borabella DayUSE Post-Chemical Hair Mask – Daily Restoration, Vitality & Strength – 10.58 oz (300 g)
BorabellaNo reviewsOriginal price $29.00 - Original price $29.00Original price$29.00$29.00 - $29.00Current price $29.00The Borabella DayUSE Post-Chemical Hair Mask is a professional restorative treatment developed for the daily maintenance of chemicall...
View full detailsOriginal price $29.00 - Original price $29.00Original price$29.00$29.00 - $29.00Current price $29.00Save 0% Save % -
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Borabella Scalp Repair Professional Kit – Scalp Recovery & Anti-Hair Loss System – Shampoo + Conditioner + Scalp Fluid – 3-Piece Set
BorabellaNo reviewsOriginal price $128.00Original price $128.00 - Original price $128.00Original price $128.00Current price $102.00$102.00 - $102.00Current price $102.00The Borabella Scalp Repair Professional Kit is a complete 3-step treatment system developed for clients whose scalp has been compromise...
View full detailsOriginal price $128.00Original price $128.00 - Original price $128.00Original price $128.00Current price $102.00$102.00 - $102.00Current price $102.00Save 20% Save % -
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Borabella Argan & Macadamia Oil Split-End Repair Treatment – Lightweight Nutrition, Frizz Control & Gloss – 0.24 fl oz / 2 fl oz (7 ml / 60 ml)
BorabellaNo reviewsOriginal price $22.00Original price $22.00 - Original price $47.00Original price $22.00Current price $18.00$18.00 - $38.00Current price $18.00The Borabella Argan & Macadamia Oil Split-End Repair Treatment is a professional finishing oil designed to seal cuticles, nourish...
View full detailsOriginal price $22.00Original price $22.00 - Original price $47.00Original price $22.00Current price $18.00$18.00 - $38.00Current price $18.00Save 19% Save % -
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Borabella Perfeitox Bio Definitive System – Absolute Frizz Control & Intense Gloss with the Power of 12 Nutritive Oils – 10.58 oz / 35.27 oz (300 g / 1 kg)
BorabellaNo reviewsOriginal price $61.00 - Original price $135.00Original price $61.00 - Original price $135.00Original price $61.00$51.00 - $116.00$51.00 - $116.00Current price $51.00The Borabella Perfeitox Bio Definitive System is a complete professional hair treatment designed for absolute frizz control, deep nour...
View full detailsOriginal price $61.00 - Original price $135.00Original price $61.00 - Original price $135.00Original price $61.00$51.00 - $116.00$51.00 - $116.00Current price $51.00Save up to 14% Save % -
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Borabella Shield Fragrance & Thermal Protector Spray – Heat Protection, Detangling & Lightweight Hold – 4.06 fl oz (120 ml)
BorabellaNo reviewsOriginal price $47.00Original price $47.00 - Original price $47.00Original price $47.00Current price $41.00$41.00 - $41.00Current price $41.00The Borabella Shield Fragrance & Thermal Protector is a lightweight, multifunctional spray designed for those who want effortless he...
View full detailsOriginal price $47.00Original price $47.00 - Original price $47.00Original price $47.00Current price $41.00$41.00 - $41.00Current price $41.00Save 13% Save % -
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Borabella Elixir Light Lightweight Nourishing & Gloss Hair Oil – Omega 3, 6, 9 Treatment – 2 fl oz (60 ml)
BorabellaNo reviewsOriginal price $47.00Original price $47.00 - Original price $47.00Original price $47.00Current price $38.00$38.00 - $38.00Current price $38.00The Borabella Elixir Light is a lightweight, multifunctional hair oil developed to deliver deep nourishment without weighing hair down. En...
View full detailsOriginal price $47.00Original price $47.00 - Original price $47.00Original price $47.00Current price $38.00$38.00 - $38.00Current price $38.00Save 19% Save % -
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Borabella Professional Brazilian Blowout Kit – Não Chore Mais Shampoo + Smoothing Treatment + Selagem 3D Brilho Gloss Sealant – 1 L + 1 L + 1 L (3 L Total)
BorabellaNo reviewsOriginal price $282.00Original price $282.00 - Original price $282.00Original price $282.00Current price $243.00$243.00 - $243.00Current price $243.00Deliver a refined, high-gloss, salon-sleek finish with a complete professional routine built for performance and versatility. The Borabella P...
View full detailsOriginal price $282.00Original price $282.00 - Original price $282.00Original price $282.00Current price $243.00$243.00 - $243.00Current price $243.00Save 14% Save %