{"product_id":"richee-soul-blond-btx-replenisher","title":"Richée Soul Blond BTX Toning Mass Replenisher – Thermoactivated Anti‑Frizz Treatment For Blondes, Silver Hair \u0026 All Hair Types – 300g \/ 1kg","description":"\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cp\u003eThe \u003cstrong\u003eRichée Soul Blond BTX Toning Mass Replenisher\u003c\/strong\u003e is a professional thermoactivated repair treatment formulated to restore strength, softness, shine, and uniform tone to blonde, silver, highlighted, and sensitized hair. Its advanced formula combines D‑Panthenol, Hyaluronic Acid, and violet pigments to replenish lost mass, reduce frizz, hydrate deeply, and instantly neutralize unwanted yellow and brassy tones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cp\u003eThe lightweight creamy texture delivers intense nourishment without weighing the hair down, helping refine strand definition and promoting a smooth, revitalized, and illuminated finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003ch3 class=\"mx-auto w-full max-w-3xl text-2xl font-semibold\"\u003e\u003cspan class=\"font-semibold\"\u003eKey Benefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cul class=\"ml-1 list-outside list-disc\"\u003e\n\u003cli class=\"py-0\"\u003e\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eBrass neutralization\u003c\/strong\u003e: corrects yellow and orange tones with violet pigments.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eMass replenishment\u003c\/strong\u003e: helps restore structure in damaged or sensitized hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eDeep hydration\u003c\/strong\u003e: moisturizes and revitalizes without heaviness.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eShine enhancement\u003c\/strong\u003e: boosts luminosity for a radiant blonde finish.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eFrizz control:\u003c\/strong\u003e smooths and disciplines strands with thermoactivated action.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eSoftness \u0026amp; definition\u003c\/strong\u003e: promotes a refined, uniform, touchable texture.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003ch3 class=\"mx-auto w-full max-w-3xl text-2xl font-semibold\"\u003e\u003cspan class=\"font-semibold\"\u003eIngredients (Highlights)\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cul class=\"ml-1 list-outside list-disc\"\u003e\n\u003cli class=\"py-0\"\u003e\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eD‑Panthenol\u003c\/strong\u003e: delivers hydration, softness, elasticity, and improved resilience.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e: deeply moisturizes, plumps the fiber, and supports smoothness.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eViolet Pigments\u003c\/strong\u003e: neutralize unwanted brassiness for a cooler, brighter tone.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eAmino Acids \u0026amp; Emollients\u003c\/strong\u003e: improve texture, reduce frizz, and enhance manageability.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003e\u003cspan class=\"font-semibold\"\u003e\u003cstrong\u003eReplenishing Actives\u003c\/strong\u003e: restore mass lost through bleaching, coloring, and heat exposure.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cdiv class=\"mx-auto mt-4 mb-2 w-full max-w-3xl\"\u003e\n\u003ch4 class=\"text-3xl font-semibold\"\u003e\u003cspan class=\"font-semibold\"\u003eHow to Use\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003col class=\"ml-1 list-outside list-decimal\"\u003e\n\u003cli class=\"py-0\"\u003eAfter washing, towel‑dry to remove excess water.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003eApply the Soul Blond BTX evenly to \u003cspan class=\"font-semibold\"\u003edamp hair\u003c\/span\u003e.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003eLeave on for \u003cspan class=\"font-semibold\"\u003eup to 15 minutes\u003c\/span\u003e, monitoring toning as needed.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli class=\"py-0\"\u003eFinish as desired (thermoactivated results enhanced with heat).\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003ch4 class=\"mx-auto w-full max-w-3xl text-2xl font-semibold\"\u003e\u003cspan class=\"font-semibold\"\u003eCaution\/Usage Warnings\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cp\u003eFor external use only.\u003cbr\u003eDo not ingest.\u003cbr\u003eDo not apply on irritated or injured scalp.\u003cbr\u003eAvoid contact with eyes; if contact occurs, rinse with plenty of water.\u003cbr\u003eIf sensitivity occurs, discontinue use and consult a professional.\u003cbr\u003eKeep out of reach of children.\u003cbr\u003eStore tightly closed, in a cool, dry place away from heat and direct light.\u003cbr\u003eFor best results, consult a professional hairstylist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRichée Professional \u003c\/strong\u003eis a Brazilian beauty brand inspired by the elegance, refinement, and cosmetic innovation inspired by Parisian beauty care. Guided by this European influence and dedicated to the needs of modern women, Richée has become a trusted name among professional hairdressers, distributors, and salon‑grade cosmetic retailers throughout Brazil.\u003c\/p\u003e\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eDoes it work on natural and chemically processed blondes?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes — it is effective on natural, colored, bleached, highlighted, and silver hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eWill it weigh the hair down?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. The formula is lightweight and leaves a soft, airy finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eHow often can I use it?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOnce or twice per week, depending on the level of brassiness and damage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eDo I need heat for activation?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eResults improve with heat, but it also works without it.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"font-semibold\"\u003eWill it stain the hair?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo — when used as directed, violet pigments tone evenly without staining.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cp\u003eDiscover complementary Brazilian salon essentials at \u003ca rel=\"noopener\" href=\"https:\/\/mkpbr.com\/collections\/richee-professional\" target=\"_blank\"\u003eRichée Professional\u003c\/a\u003e for enhanced shine, softness, and long‑lasting hair discipline.\u003c\/p\u003e\n\u003ch3\u003eRestore shine, softness, strength, and cool brilliance with Richée Soul Blond BTX — the complete mass‑replenishing, toning, anti‑frizz treatment for luminous blondes and silvers.\u003c\/h3\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cdiv class=\"mx-auto mt-4 mb-2 w-full max-w-3xl\"\u003e\n\u003ch4 class=\"text-3xl font-semibold\"\u003e\u003cspan class=\"font-semibold\"\u003eLegal Disclaimer\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"size-full [\u0026amp;\u0026gt;*:first-child]:mt-0 [\u0026amp;\u0026gt;*:last-child]:mb-0 space-y-2\"\u003e\n\u003cp\u003eThe product label may contain additional or different information than stated on the website. Always read labels, warnings, and usage instructions before using or consuming.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Richée Professional","offers":[{"title":"300g","offer_id":52836590125372,"sku":"MKPBR2024-2390","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"1 kg","offer_id":52836590158140,"sku":"MKPBR2024-2391","price":88.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0090\/2840\/3278\/files\/richee-soul-blond-btx-mass-replenisher-300g-front-view-buy-now-at-mkpbr-com-worldwide-shipping.png?v=1772824601","url":"https:\/\/mkpbr.com\/en-au\/products\/richee-soul-blond-btx-replenisher","provider":"MKPBR - Shine Like a Brazilian","version":"1.0","type":"link"}