{"product_id":"felps-sou-loira-toning-mask","title":"Felps Professional Sou Loira Toning Mask – Neutralizes Yellow Tones, Deep Hydration \u0026 Blonde Shine – 10.6 oz (300 g)","description":"\u003cp\u003e\u003cstrong\u003eFelps Professional Sou Loira Toning Mask 10.6 oz (300 g)\u003c\/strong\u003e is the violet-pigmented blonde mask from the Brazilian Sou Loira Desamarelador line, created for hair that has been lightened, highlighted, bleached or is naturally turning grey. Its purple pigments work on the surface of the fibre to counteract the warm, yellow cast that blonde hair develops over time, while a rich conditioning base leaves the length soft and easy to comb.\u003c\/p\u003e\n\u003cp\u003eThe formula pairs the toning pigments with Açaí (\u003cem\u003eEuterpe oleracea\u003c\/em\u003e) fruit extract, Rep'Hair and beet sugar together with palm and coconut-derived conditioning agents, so the mask helps restore softness and slip in the same step that it refreshes the tone. The result is a cooler, cleaner blonde with a luminous finish instead of the dull, brassy look that lightened hair can take on between salon visits.\u003c\/p\u003e\n\u003cp\u003eMade in Brazil by Felps Professional and sold worldwide by MKPBR, this is a rinse-off mask you can slot into your regular wash routine once or twice a week, on its own or alongside the rest of the Sou Loira range.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eViolet Toning Pigments\u003c\/strong\u003e: Purple pigments help neutralise the appearance of yellow and brassy tones on blonde, highlighted and bleached hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Conditioning Base\u003c\/strong\u003e: A creamy cetearyl and behentrimonium base helps soften the fibre and improve manageability from mid-lengths to ends.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAçaí Fruit Extract\u003c\/strong\u003e: Brazilian \u003cem\u003eEuterpe oleracea\u003c\/em\u003e extract, a signature Amazonian ingredient, supports a healthy-looking, conditioned finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing Plant Oils\u003c\/strong\u003e: Palm (\u003cem\u003eElaeis guineensis\u003c\/em\u003e) and coconut (\u003cem\u003eCocos nucifera\u003c\/em\u003e) oils help replenish suppleness in dry, chemically lightened lengths.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine \u0026amp; Luminosity\u003c\/strong\u003e: Dimethiconol and amodimethicone help smooth the cuticle so light reflects more evenly for a glossy blonde.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks On Grey Hair Too\u003c\/strong\u003e: Also suitable for white and grey hair that looks dull or yellowed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalon-Brand Home Care\u003c\/strong\u003e: A professional Brazilian hair-care brand formula, sized at a generous 300 g for regular use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eShampoo First\u003c\/strong\u003e: Wash the hair with your usual shampoo — ideally Felps Professional Sou Loira Shampoo — and remove excess water.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply Evenly\u003c\/strong\u003e: On clean, damp hair, glove the mask through the lengths and ends, covering the full length of the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLet It Work\u003c\/strong\u003e: Leave on for 5 to 10 minutes. Start with the shorter time on very porous or heavily bleached hair, where pigment deposits faster.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse Thoroughly\u003c\/strong\u003e: Rinse completely with water, then style as usual.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepeat As Needed\u003c\/strong\u003e: Use once or twice a week, or whenever the blonde starts to look warm again.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eExpert Tip\u003c\/strong\u003e: For a more consistent result between salon visits, alternate this mask with Felps Professional Sou Loira Shampoo and follow with a nourishing mask such as Felps Professional Marula Hypernutrition Mask on the weeks you do not need extra toning.\u003c\/p\u003e\n\u003ch3\u003eIngredients (Highlights)\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAcid Violet 43\u003c\/strong\u003e: The violet cosmetic colourant that deposits on the hair surface to counteract yellow tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEuterpe Oleracea (Açaí) Fruit Extract\u003c\/strong\u003e: Brazilian Amazonian fruit extract used in hair care for a conditioned, healthy-looking finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElaeis Guineensis Oil \u0026amp; Kernel Oil\u003c\/strong\u003e: Palm-derived emollient oils that help soften and lubricate the fibre.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCocos Nucifera (Coconut) Oil\u003c\/strong\u003e: A classic emollient oil that helps improve suppleness and reduce the feel of roughness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBehentrimonium Chloride \u0026amp; Cetrimonium Chloride\u003c\/strong\u003e: Conditioning agents that help with detangling and slip.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimethiconol \u0026amp; Amodimethicone\u003c\/strong\u003e: Smoothing silicones that help the cuticle lie flat for shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin \u0026amp; Betaine\u003c\/strong\u003e: Humectants that help the hair hold on to moisture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFull Ingredient List (INCI):\u003c\/strong\u003e Aqua; Cetearyl Alcohol; Cetyl Alcohol; Stearamidopropyl Dimethylamine; Behentrimonium Chloride; Cetrimonium Chloride; Parfum; Glycerin; Elaeis Guineensis Oil; Hydroxypropyl Starch Phosphate; Lactic Acid; Elaeis Guineensis Kernel Oil; Dimethiconol; Isopropyl Alcohol; Alcohol; Dimethyl Palmitamine; Acid Violet 43; Behenyl\/Stearyl Aminopropanediol Esters; Betaine; Cocos Nucifera Oil; Disodium EDTA; Euterpe Oleracea Fruit Extract; Guar Hydroxypropyltrimonium Chloride; Amodimethicone; Polyquaternium-7; C11-15 Pareth-7; Laureth-9; Tea-Dodecylbenzenesulfonate; alpha-Isomethyl Ionone; Benzyl Salicylate; Trideceth-12; d-Limonene; Linalool; Acetic Acid; Coumarin; Magnesium Nitrate; Sodium Benzoate; Citronellol; Diazolidinyl Urea; Methylchloroisothiazolinone and Methylisothiazolinone; Magnesium Chloride; Benzyl Benzoate; Citral.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAllergen warnings \/ usage cautions: This formula contains the declared fragrance allergens alpha-Isomethyl Ionone, Benzyl Salicylate, d-Limonene, Linalool, Coumarin, Citronellol, Benzyl Benzoate and Citral, as well as the preservatives Diazolidinyl Urea and Methylchloroisothiazolinone and Methylisothiazolinone. For external use only. Avoid contact with the eyes and rinse immediately with plenty of water if contact occurs. Do not apply to an irritated or broken scalp. Patch test before first use if you have sensitive skin or a known fragrance or preservative allergy. Keep in a cool place and out of reach of children. Violet pigments can temporarily stain very porous hair, skin, nails, towels and light surfaces — wear gloves and rinse splashes straight away.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWelcome to the world of \u003cstrong\u003eFelps Professional\u003c\/strong\u003e, where Brazilian professional hair care is made for real salon routines. Headquartered in Cascavel, in the state of Paraná, Felps Professional is known for its straightening and volume-reduction services and for the home-care lines that salons hand to their clients afterwards. Sold across Brazil and exported to salons and beauty lovers worldwide, the brand builds ranges — like Sou Loira for blondes — around a specific hair need, so the shampoo, conditioner and mask are designed to work together.\u003c\/p\u003e\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow often should I use the Sou Loira Toning Mask?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOnce or twice a week is a good starting point. If your blonde is very light or very porous, you may only need it every other wash; if the yellow tones come back quickly, you can use it more often and simply shorten the leave-on time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this the authentic Brazilian product?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. This is the genuine Felps Professional Sou Loira Máscara Matizadora, 300 g, sourced in Brazil. The jar is labelled in Portuguese and English, and the packaging carries the Brazilian ANVISA registration for the product.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo you ship internationally, and what if something is wrong with my order?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes — MKPBR ships worldwide. If your order arrives damaged, incorrect or is not what you expected, contact our support team and we will walk you through the return or replacement options available for your destination.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhich hair types is it suitable for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt is made for blonde, highlighted, bleached, discoloured and grey or white hair that looks yellow or brassy. It is not a colour remover and it will not lighten hair; on dark or unlightened hair the violet pigment simply will not show.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it stain my hands or my shower?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe pigment is strong enough to be visible, so wear gloves, avoid leaving the product sitting on skin or on light-coloured surfaces, and rinse any splashes promptly. On very porous hair, always start with the shortest recommended leave-on time.\u003c\/p\u003e\n\u003cp\u003eExplore more at \u003ca href=\"https:\/\/mkpbr.com\/collections\/felps-professional\"\u003eour Felps Professional collection\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eCool, luminous blonde — straight from Brazil.\u003c\/h3\u003e\n\u003cdiv style=\"margin-top: 18px; background: #F6F7FB; border: 1px solid #E7E9F3; border-radius: 14px; padding: 12px; color: rgba(20,32,62,.74); font-size: 12.5px; line-height: 1.6; max-width: 100%; box-sizing: border-box; overflow: hidden;\"\u003e\n\u003cstrong style=\"color: #14203e;\"\u003eDisclaimer:\u003c\/strong\u003e For external use only. Patch test before use and discontinue use if irritation occurs. Individual results may vary. Product packaging may be labeled in Portuguese. Our Brazilian-brand products are sourced in Brazil and are regularized with ANVISA (Agência Nacional de Vigilância Sanitária), Brazil's national health authority, under the applicable regulatory framework for each product category. ANVISA regularization applies to the Brazilian market and is not equivalent to U.S. FDA approval. See our full \u003ca href=\"\/en-ae\/pages\/disclaimers\" style=\"color: rgba(20,32,62,.74); text-decoration: underline;\"\u003eDisclaimers \u0026amp; Important Information\u003c\/a\u003e.\u003c\/div\u003e","brand":"Felps Professional","offers":[{"title":"Default Title","offer_id":53944887312700,"sku":"MKPBR2024-3752","price":177.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0090\/2840\/3278\/files\/felps-sou-loira-toning-mask-300g-front-purple-jar-buy-now-at-mkpbr-com-worldwide-shipping.jpg?v=1785272440","url":"https:\/\/mkpbr.com\/en-ae\/products\/felps-sou-loira-toning-mask","provider":"MKPBR - Shine Like a Brazilian","version":"1.0","type":"link"}