{"product_id":"felps-sou-loira-blonde-toning-kit-of-3","title":"Felps Professional Sou Loira Blonde Toning Hair Kit – Neutralizes Yellow Tones, Repairs \u0026 Adds Shine – Kit of 3 (8.45 fl oz \/ 250 ml shampoo, 8.45 fl oz \/ 250 ml conditioner, 10.6 oz \/ 300 g toning mask)","description":"\u003cp\u003eBlonde hair does not go brassy all at once — it drifts, wash by wash. The \u003cstrong\u003eFelps Professional Sou Loira Blonde Toning Hair Kit – Kit of 3 (8.45 fl oz \/ 250 ml shampoo, 8.45 fl oz \/ 250 ml conditioner, 10.6 oz \/ 300 g toning mask)\u003c\/strong\u003e is the complete Brazilian routine for pulling that warmth back out.\u003c\/p\u003e\n\u003cp\u003eAll three formulas carry \u003cstrong\u003eviolet pigment (Acid Violet 43)\u003c\/strong\u003e, which sits on the yellow side of the colour wheel and visually cancels brassiness on blonde, highlighted, grey and silver hair. Alongside the pigment, the line adds \u003cstrong\u003eaçaí fruit extract\u003c\/strong\u003e (Euterpe oleracea), \u003cstrong\u003ecoconut oil\u003c\/strong\u003e and \u003cstrong\u003epalm oil\u003c\/strong\u003e to condition lengths that bleach has left porous.\u003c\/p\u003e\n\u003cp\u003eToning and repairing in the same three steps: cleanse, condition, then a 5–10 minute mask whenever the blonde needs a stronger correction.\u003c\/p\u003e\n\u003ch3\u003eIncluded in This Kit\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSou Loira Repairing Purple Shampoo – 8.45 fl oz \/ 250 ml\u003c\/strong\u003e: Violet-pigmented cleanser that helps lift the yellow cast while it washes; gentle enough for frequent use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSou Loira Repair Conditioner – 8.45 fl oz \/ 250 ml\u003c\/strong\u003e: Tone-correcting rinse-out that detangles bleached lengths and helps restore softness and slip.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSou Loira Toning Mask – 10.6 oz \/ 300 g\u003c\/strong\u003e: The strongest pigment step, a 5–10 minute treatment that helps neutralize yellow tones while deeply hydrating.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete Three-Step Toning Routine\u003c\/strong\u003e: Cleanse, condition and treat, all pigmented, all from one line.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eViolet Pigment Correction\u003c\/strong\u003e: Helps visually neutralize yellow and brassy tones on blonde, grey and silver hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAçaí Fruit Extract\u003c\/strong\u003e: Brazilian Amazonian extract that helps condition and soften the fibre.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut \u0026amp; Palm Oils\u003c\/strong\u003e: Emollients that help restore suppleness to porous, bleached lengths.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdjustable Intensity\u003c\/strong\u003e: Use the shampoo and conditioner for maintenance, the mask when the blonde needs more.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalon-Grade Brazilian Formulas\u003c\/strong\u003e: Developed for professional blonde services and home upkeep alike.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional Use Recommended.\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrand test first\u003c\/strong\u003e: On very porous or freshly bleached hair, test a small section to gauge how quickly the pigment takes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleanse\u003c\/strong\u003e: Apply the Sou Loira Shampoo to damp hair, emulsify through the lengths and rinse.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCondition\u003c\/strong\u003e: Work the Sou Loira Conditioner through the mid-lengths and ends, massaging gently, then rinse.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTone\u003c\/strong\u003e: On clean, towel-dried hair, glove the Sou Loira Toning Mask over the lengths. Leave on for 5 to 10 minutes and rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtect your hands\u003c\/strong\u003e: Wear gloves — violet pigment can temporarily stain skin, nails and light towels.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eExpert Tip\u003c\/strong\u003e: On weeks when blonde hair feels dry rather than brassy, alternate with the \u003cstrong\u003eFelps Professional Marula Hypernutrition Treatment Mask (10.58 oz \/ 300 g)\u003c\/strong\u003e to rebuild softness before returning to the pigment.\u003c\/p\u003e\n\u003ch3\u003eIngredients (Highlights)\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAcid Violet 43\u003c\/strong\u003e: The violet cosmetic dye that does the tone-correcting work across all three steps.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEuterpe Oleracea (Açaí) Fruit Extract\u003c\/strong\u003e: Brazilian fruit extract used to help condition and soften.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCocos Nucifera (Coconut) Oil\u003c\/strong\u003e: Emollient that helps improve suppleness and slip.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElaeis Guineensis (Palm) Oil\u003c\/strong\u003e: Rich emollient that helps smooth porous lengths.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBehentrimonium Chloride\u003c\/strong\u003e: Conditioning agent that helps detangle and reduce static.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLactic Acid\u003c\/strong\u003e: Helps keep the formulas at a hair-friendly pH so the cuticle lies flat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFull Ingredient List (INCI) – Sou Loira Repairing Purple Shampoo 250 ml:\u003c\/strong\u003e Aqua, Sodium Laureth Sulfate, Cocamide DEA, Cocamidopropyl Betaine, Disodium Cocoyl Glutamate, Parfum, Laureth-2, Acetamide MEA, Dimethiconol, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Propylene Glycol, Acid Violet 43, Betaine, Disodium EDTA, Trehalose, Citric Acid, Disodium Distyrylbiphenyl Disulfonate, Polyquaternium-7, Sodium Benzoate, TEA-Dodecylbenzenesulfonate, Euterpe Oleracea Fruit Extract, Phenoxyethanol, Magnesium Nitrate, Methylchloroisothiazolinone and Methylisothiazolinone, Magnesium Chloride, Iodopropynyl Butylcarbamate, Tetramethyl Acetyloctahydronaphthalenes, Alpha-Isomethyl Ionone, Benzyl Salicylate, Linalyl Acetate, Limonene, Linalool.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull Ingredient List (INCI) – Sou Loira Repair Conditioner 250 ml:\u003c\/strong\u003e Aqua, Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Cetrimonium Chloride, Parfum, Glycerin, Elaeis Guineensis Oil, Stearamidopropyl Dimethylamine, Lactic Acid, Cocos Nucifera Oil, Dimethiconol, Isopropyl Alcohol, Alcohol, Acid Violet 43, Behenyl\/Stearyl Aminopropanediol Esters, Betaine, Disodium EDTA, Guar Hydroxypropyltrimonium Chloride, Propylene Glycol, Amodimethicone, Disodium Distyrylbiphenyl Disulfonate, Polyquaternium-7, Euterpe Oleracea Fruit Extract, C11-15 Pareth-7, TEA-Dodecylbenzenesulfonate, Laureth-9, Trideceth-12, Phenoxyethanol, Sodium Benzoate, Magnesium Nitrate, Methylchloroisothiazolinone and Methylisothiazolinone, Magnesium Chloride, Iodopropynyl Butylcarbamate, Tetramethyl Acetyloctahydronaphthalenes, Alpha-Isomethyl Ionone, Benzyl Salicylate, Linalyl Acetate, Limonene, Linalool.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull Ingredient List (INCI) – Sou Loira Toning Mask 300 g:\u003c\/strong\u003e Aqua; Cetearyl Alcohol; Cetyl Alcohol; Stearamidopropyl Dimethylamine; Behentrimonium Chloride; Cetrimonium Chloride; Parfum; Glycerin; Elaeis Guineensis Oil; Hydroxypropyl Starch Phosphate; Lactic Acid; Elaeis Guineensis Kernel Oil; Dimethiconol; Isopropyl Alcohol; Alcohol; Dimethyl Palmitamine; Acid Violet 43; Behenyl\/Stearyl Aminopropanediol Esters; Betaine; Cocos Nucifera Oil; Disodium EDTA; Euterpe Oleracea Fruit Extract; Guar Hydroxypropyltrimonium Chloride; Amodimethicone; Polyquaternium-7; C11-15 Pareth-7; Laureth-9; Tea-Dodecylbenzenesulfonate; alpha-Isomethyl Ionone; Benzyl Salicylate; Trideceth-12; d-Limonene; Linalool; Acetic Acid; Coumarin; Magnesium Nitrate; Sodium Benzoate; Citronellol; Diazolidinyl Urea; Methylchloroisothiazolinone and Methylisothiazolinone; Magnesium Chloride; Benzyl Benzoate; Citral.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAllergen warnings \/ usage cautions: For external use only. Avoid contact with the eyes. Wear gloves — violet pigment may temporarily stain skin, nails, towels and porous surfaces. Contains fragrance allergens (limonene, linalool, benzyl salicylate, alpha-isomethyl ionone, linalyl acetate, coumarin, citronellol, benzyl benzoate, citral). Contains preservatives that may be sensitizing for some individuals (methylchloroisothiazolinone, methylisothiazolinone, iodopropynyl butylcarbamate, diazolidinyl urea in the mask). Always perform a strand test on freshly bleached or highly porous hair before full application. Discontinue use if irritation occurs.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWelcome to the world of \u003cstrong\u003eFelps Professional\u003c\/strong\u003e, where Brazilian salon craft meets everyday routines. Headquartered in Cascavel, in the state of Paraná, Felps Professional is known for its smoothing and volume-reduction treatments and for home-care lines sold through salons across Brazil and exported to customers worldwide.\u003c\/p\u003e\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow often should I use the toning routine?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse the shampoo and conditioner once or twice a week for maintenance, alternating with a non-pigmented wash. Add the mask when the blonde starts looking warm again.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this kit authentic Felps Professional?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. Every item is genuine Felps Professional, sourced in Brazil. Packaging may be labelled in Portuguese.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo you ship internationally, and what if I change my mind?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, we ship worldwide. Unopened items may be returned according to the return policy shown at checkout.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhich hair types is it suited to?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBlonde, highlighted, bleached, grey and silver hair. It is not designed to lighten hair — it corrects the tone of hair that is already light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan violet pigment turn my hair purple?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eVery porous or platinum hair can grab pigment quickly. Start with the shortest recommended time, strand test first, and rinse as soon as the tone looks right.\u003c\/p\u003e\n\u003cp\u003eExplore more at \u003ca href=\"https:\/\/mkpbr.com\/collections\/felps-professional\"\u003eour Felps Professional collection\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eBring the blonde back to where you left it.\u003c\/h3\u003e\n\u003cdiv style=\"margin-top: 18px; background: #F6F7FB; border: 1px solid #E7E9F3; border-radius: 14px; padding: 12px; color: rgba(20,32,62,.74); font-size: 12.5px; line-height: 1.6; max-width: 100%; box-sizing: border-box; overflow: hidden;\"\u003e\n\u003cstrong style=\"color: #14203e;\"\u003eDisclaimer:\u003c\/strong\u003e For external use only. Patch test before use and discontinue use if irritation occurs. Individual results may vary. Product packaging may be labeled in Portuguese. Our Brazilian-brand products are sourced in Brazil and are regularized with ANVISA (Agência Nacional de Vigilância Sanitária), Brazil's national health authority, under the applicable regulatory framework for each product category. ANVISA regularization applies to the Brazilian market and is not equivalent to U.S. FDA approval. See our full \u003ca href=\"\/de-lu\/pages\/disclaimers\" style=\"color: rgba(20,32,62,.74); text-decoration: underline;\"\u003eDisclaimers \u0026amp; Important Information\u003c\/a\u003e.\u003c\/div\u003e","brand":"Felps Professional","offers":[{"title":"Default Title","offer_id":53948375630140,"sku":"MKPBR2024-3895","price":90.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0090\/2840\/3278\/files\/felps-sou-loira-blonde-toning-kit-of-3-shampoo-250ml-conditioner-250ml-mask-300g-front-of-set-buy-now-at-mkpbr-com-worldwide-shipping.jpg?v=1785418813","url":"https:\/\/mkpbr.com\/de-lu\/products\/felps-sou-loira-blonde-toning-kit-of-3","provider":"MKPBR - Shine Like a Brazilian","version":"1.0","type":"link"}